NDSA:Outreach Working Group

Outreach Working Group Charter

Charter Document (Word Version, updated January 4, 2011). Note: most of the content of this charter document appears on this wiki in some shape or form and will be updated more frequently on the wiki. The Word doc will be updated when substantial changes are made and we need to share outside of the wiki.

NDSA Outreach Working Group Ideascale

Current Members

A list of current members is posted here: NDSA:Outreach Working Group Members.

Statement of Purpose

The Outreach Working Group of the NDSA is focused on building relationships with stakeholder communities and preparing and sharing digital preservation information resources. These activities include: Identifying and assessing tools the NDSA community needs for communication; Identifying and promoting key digital preservation information resources; Defining opportunities for outreach within the NDSA and to the community beyond.

Current Scope of Work

Identifying and promoting key digital preservation information resources:

• NDSA:Clearinghouse of Digital Preservation Information
• Utilizing social media tools to spread the message

Defining opportunities for outreach within the NDSA and to the community beyond:

• Public Awareness Campaign
• Digital Preservation BarCamps
• Partner Recruitment
• Identifying Important Collections for Stewardship
• NDSA:Outreach to Potential Information Stewards

The work of the NDSA falls under three broad areas:

The “ Statement of Purpose” explores the high-level mission that drives a digital preservation awareness campaign. What is the dominant message that the NDSA hopes to propagate regarding the preservation of digital information? Are different messages (or variations on a single message) necessary to reach different audiences?

The NDSA:“Audience” explorations touch on the different audiences for digital preservation information, working to paint a clearer picture of the issues facing each audience, and considering ways that the mission of the NDSA can be presented to each audience. Audiences include the general public, practitioners, funders, legislators, etc.

“NDSA:Outreach Resources” looks at existing outlets for disseminating information, concentrating on those that are already successfully providing information about digital preservation, but also exploring interesting, creative venues for spreading the message. This includes the NDSA:Digital Preservation in a Box materials as well as links to communication and marketing plans and matierals.

Several excellent examples included partnering with storage device providers to get an “NDSA-approved” message included with each drive; targeting non-professional photographers by extending the dpBestFlow.org web site; etc. This could involve the creation of something like a “Contacts” database to keep track of potential outlets for future engagement such as the Ad Council and other non-profit marketing entities.

Social Media

Until a full suite of NDSA social media outlets have been established, members of the NDSA, especially the Outreach Working Group, are encouraged to post interesting items and comment on the NDIIPP Facebook page.

You are also encouraged to tweet on NDSA activities. When doing so, please use the hashtag #NDSA.

Action Teams

Storytellers -- Meeting Minutes 8-18-11

NDSA Outreach Listserv Archives

http://list.digitalpreservation.gov/SCRIPTS/WA-DIGITAL.EXE?A0=NDSA-OUTREACH&X=53E249288D656AE367&Y

Meeting Schedule and Minutes

Regular Conference Calls the second Monday of each month at 3:00 p.m. EASTERN.

Next Call: Monday September 12, 2011.

Call-in toll-free number (US/Canada): 866-469-3239
Participant access code: 21408589

Conference Call, Monday August 8, 2011, 3:00 PM - 4:00 PM ET NDSA:Outreach Meeting Minutes 08-08-11

The Outreach Working Group Storytellers, Thursday August 18, 2011, 3:00 PM ET NDSA:Meeting Minutes 08-18-11

The Outreach Working Group "Digital Preservation in a Box" Workshop at the July 2011 NDIIPP/NDSA Partners Meeting

Conference Call, Monday July 11, 2011, 3:00 PM - 4:00 PM ET NDSA:Outreach Meeting Minutes 07-11-11

Conference Call, Monday June 13, 2011, 3:00 PM - 4:00 PM ET NDSA:Outreach Meeting Minutes 06-13-11

Conference Call, Monday May 9, 2011, 3:00 PM - 4:00 PM ET NDSA:Outreach Meeting Minutes 05-09-11

Conference Call, Monday April 14, 2011, 3:00 PM - 4:00 PM ET NDSA:Outreach Meeting Minutes 04-14-11

Conference Call, Monday March 14, 2011, 3:00 PM - 4:00 PM ET NDSA:Outreach Meeting Minutes 03-14-11

Conference Call, Monday February 14, 2011, 3:00 PM - 4:00 PM ET NDSA:Outreach Meeting Minutes 02-14-11

Conference Call, Monday January 10, 2011 3:00 PM - 4:00 PM ET NDSA:Outreach Meeting Minutes 01-10-11

Conference Call, Friday Dec. 10, 2010 at 4:00 PM - 4:30 PM ET NDSA:Outreach Meeting Minutes 12-10-10

Initial Conference Call, November 30, 2010 from 11:00 AM – 12:00 PM ET - NDSA:Outreach Meeting Minutes 11-30-10