NDSA:Outreach Working Group
Outreach Working Group Charter
Charter Document (Word Version, updated January 4, 2011). Note: the content of this charter document appears on this wiki and will be updated more frequently on the wiki. The Word doc will be updated when substantial changes are made and we need to share outside of the wiki.
NDSA Outreach Working Group Ideascale
Current Members
A list of current members is posted here: NDSA:Outreach Working Group Members.
Statement of Purpose
The Outreach Working Group of the National Digital Stewardship Alliance will focus on building relationships with stakeholder communities and preparing and sharing digital preservation information resources. This includes: Identifying and assessing tools the NDSA community needs for communication; Identifying and promoting key digital preservation information resources; Defining opportunities for outreach within the NDSA and to the community beyond.
Current Scope of Work
Identifying and promoting key digital preservation information resources:
- Clearinghouse of Digital Preservation Information
- Utilizing social media tools to spread the message
Defining opportunities for outreach within the NDSA and to the community beyond:
- Public Awareness Campaign
- Digital Preservation BarCamps
- Partner Recruitment
- Identifying Important Collections for Stewardship
- Outreach to Potential Information Stewards
Three Action Teams have been formed to structure this work:
The “Mission” Action Team will explore the high-level mission that drives a digital preservation awareness campaign. What is the dominant message that the NDSA hopes to propagate regarding the preservation of digital information? Are different messages (or variations on a single message) necessary to reach different audiences?
The “Audience” Action Team will explore the different audiences for digital preservation information, working to paint a clearer picture of the issues facing each audience, and considering ways that the mission of the NDSA can be presented to each audience. Audiences include the general public, practitioners, funders, legislators, etc.
The “Outreach Resources” Action Team will look at existing outlets for disseminating information, concentrating on those that are already successfully providing information about digital preservation, but also exploring interesting, creative venues for spreading the message. Several excellent examples included partnering with storage device providers to get an “NDSA-approved” message included with each drive; targeting non-professional photographers by extending the dpBestFlow.org web site; etc. This could involve the creation of something like a “Contacts” database to keep track of potential outlets for future engagement such as the Ad Council and other non-profit marketing entities.
Meeting Schedule and Minutes
Initial Conference Call, November 30, 2010 from 11:00 AM – 12:00 PM ET - NDSA:Outreach Meeting Minutes 11-30-10
Conference Call, Friday Dec. 10 at 4:00 PM - 4:30 PM ET NDSA:Outreach Meeting Minutes 12-10-10
Future Meetings:
Regular Conference Calls the second Monday of each month at 3:00 p.m. EASTERN.
Next Call: Monday January 10, 2011. Call-in toll-free number (US/Canada): 866-469-3239 Participant access code: 21408589