NDSA:Communication Across the NDSA

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Communications Strategy

This NDSA Communications Strategy begins by making a clear statement of the NDSA Mission and Vision. The Mission and Vision will guide all other activities. After addressing the Challenges and Opportunities facing the NDSA, the plan identifies a series of NDSA Objectives. The Objectives will be achieved by targeting appropriate Messages to identifiable Audiences through discrete Communication Channels. The effectiveness of these Objectives will be measured by Performance Indicators.

The Strategy document identifies two main NDSA Communication Objectives:

• To establish the NDSA as the coordinated national voice on digital preservation and stewardship issues.

• To establish the NDSA as the key resource for the media, industry professionals, government agencies and the general public for information on the issues of stewarding and preserving digital materials for long-term accessibility.

It will fall to the NDSA Outreach WG to explore ways to bring these objectives to fruition, mainly through the ongoing development of the NDSA:Outreach Toolkit.

NDSA Final Communications Strategy Document V9 November 2012

Background

At the 3/29-3/30 Joint Leadership meeting of the NDSA Coordination Group, the Outreach WG was charged with preparing a Communication Plan to guide the work of the NDSA. Several drafts were prepared over the next few months.

Version 5 was presented to the NDSA Coordinating Committee at their meeting during Digital Preservation 2012 from July 24-26 in Washington, DC. There was general approval of the scope and direction of the plan, and it went through several more drafts.

The final version was approved on the NDSA Coordinating Committee conference call of October 17, 2012.

Press Office

Items Needed:

• Database/spreadsheet of identified expertise. Leverage LinkedIn profiles and create NDSA LinkedIn group. Less interesting is to create a Surveymonkey, have NDSA members fill it out to help identify areas of expertise. Include contact info (organization, title, email, phone) so that we can address press queries to individuals for response.

• Database of press contacts. Can we build a rich database of press contacts across all sectors? This includes contacts in the popular press (newspapers, national magazines, blogs) as well as contacts in more "niche" areas of particular interest to NDSA members. Can either share the database with other NDSA members or act as press office.

• Draft press release template

• Digital Humanities Now as aggregator of content

• Workflow documents

• Press office participants (folks to write press releases on NDSA activities using the press release template)

• Other things?

NDSA Twitter

The NDSA has established its own twitter feed. The account is @NDSA2. More information is below.

NDSA:About NDSA twitter