NDSA:Outreach Resources
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Marketing Plans (both Library and Non-Library)
File:Marketing plan handout.pdf Building a Marketing Communication Plan Handout
Ad Council Activities
Any possible work with the Ad Council is only one possible path that the group might take. There are a number of advantages to working with the Ad Council, and even if a partnership with the Ad Council is never achieved, the work that leads to that can inform many other activities.
Carol Minton Morris and Butch Lazorchak held phone call with Kate Emmanuel of the Ad Council on Dec. 21, 2010. Notes also in a Word file here.
Storage Vendors
There were several excellent ideas to engage storage vendors in putting "digital preservation" messages in the README files of their devices. Or other ways of engaging with the storage vendor industry. Some thoughts:
- Are there current initiatives with storage vendors by the digital preservation community?
- Are the storage industry events that the NDSA should participate in?
- Are the activities currently being practiced within the storage industry that the NDSA can leveraged to support digital preservation?
- 2 of the HDD companies that sell into the professional audio environment have already offered to preinstall the PCA project metadata collection app (http://www.digitalpreservation.gov/partners/bms_chace/bms_chace.html)
Process Map
In addition to gathering resources, this action team will work on developing a process map/timeline that will help develop phases and stages to guide progress.
Social Media
Do we want an NDSA Facebook page? Twitter account? How to best distribute the NDSA message? What social media tools, services and processes does your institution utilize? Slideshare? Vimeo? Flickr?
This work can start already without establishing an NDSA-specific foothold in the market. Join the conversation on the NDIIPP Facebook page(anyone can post!). If you tweet, please include the hashtag #NDSA when appropriate so that we can start building the NDSA brand on Twitter.
Resources
Add your favorite digital preservation news articles, videos, etc.
"Preservation-in-a-Box"
Box 1, Resources for workplace digital preservation
Purpose: This box of resources can be used to educate those who have little to no knowledge of digital preservation, but who will need a working knowledge of this area for digital preservation on the job.
Audience?: Library science students' those who work at libraries, archives or other cultural heritage institutions; and others charged with preserving digital information as part of their jobs.
Topics to be covered:
- How do I become a digital preservationist? What are the credentials needed/recommended?
- Digital preservation standards in the U.S.
- Obsolescence
- Backups
- Preservation metadata
- Digital object lifecycle (specific - OAIS?)
- How to plan and implement a digital preservation training session?
Resources:
- "How to use the resources in this box."
- Glossary
- [Digital curation and preservation bibliography http://digital-scholarship.org/dcpb/dcpb.htm Bibliography for more resources]
- Videos - Digital preservation video series at LC
- Webinars
- Standards & Best Practices
- Tutorial
- Getting in touch with the community
- We've compiled a pretty decent list here. Others to point people to?
Box 2, Resources to educate those preserving their personal digital information.
Purpose: This box of resources can be used to educate those who have little to no knowledge of digital preservation, to help them with stewarding their own personal digital information.
Audience?: Members of the general public who may routinely create digital information for personal use.
Topics to be covered:
- Obsolescence
- Backups
- Preservation metadata (in brief?)
- Digital object lifecycle (general)
Resources:
- "How to use the resources in this box."
- Bookmarks, flyers and other promotional materials
- Contact list/ones to watch
- Local institutions and consortia who are doing digital preservation work - can we compile such a list?
- NDIIPP
- Standards (lower level)
- Specific materials from http://www.digitalpreservation.gov/you/ - to be named...
- Handouts and tutorials (Scanning Your Personal Collections, Transferring Photos from Camera to Computer, Media Durability)
- Beginning digital preservation slide deck(s)
- Videos - Team Digital Preservation [1]
News Articles
NYT article on the Digital Beyond
Rolling Stone “Record Industry’s Digital Storage Crisis”
Personal Archiving
Library of Congress - Personal Archiving: Preserving Your Digital Memories
One man’s experience with a growing digital photo library
Mashable tips on backing up social media
Rolling Stone sidebar “Five tips on Preserving Your Digital Collection”
Lifehacker computer backup tips
Atlantic “Taking Care of Your Personal Archives”
Reports
JISC Beginner’s Guide to Digital Preservation
Videos
Acronis Backup and Recovery video
Why Digital Preservation is Important for You
Lots more LC videos at http://www.digitalpreservation.gov/videos/
Websites
“Chronicle of Life” (10MB for $10, TRAC)
Made to Stick - Companion website to book Made to Stick about crafting compelling messages.