NDSA:Outreach Mission Action Team: Difference between revisions
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Whatever we decide it is, all the other concepts should fall under it. So, if, for example, we decide "save" is the highest-level concept, then all the items below should be the high-level motivations that would compel someone to save something... | Whatever we decide it is, all the other concepts should fall under it. So, if, for example, we decide "save" is the highest-level concept, then all the items below should be the high-level motivations that would compel someone to save something... | ||
====="Retrieval"===== | |||
=====" | |||
Memory<br /> | Memory<br /> | ||
Evidence<br /> | Evidence<br /> | ||
Maintain<br /> | |||
====="Accumulate"===== | |||
Reserve<br /> | |||
Hoard<br /> | |||
Monopolize<br /> | |||
====="Share"===== | ====="Share"===== | ||
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Help<br /> | Help<br /> | ||
Rescue<br /> | Rescue<br /> | ||
====="Investment"===== | ====="Investment"===== | ||
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Modernization<br /> | Modernization<br /> | ||
Innovation<br /> | Innovation<br /> | ||
Hedge<br /> | |||
Value<br /> | |||
====="Loss"===== | ====="Loss"===== | ||
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Fear<br /> | Fear<br /> | ||
Culpability<br /> | |||
Risk<br /> | Risk<br /> | ||
Defense<br /> | |||
Escape <br /> | |||
Guard <br /> | |||
Aversion<br /> | |||
Salvation<br /> | |||
Protect<br /> | Protect<br /> | ||
Safety<br /> | Safety<br /> | ||
===Resources=== | ===Resources=== | ||
[http://www.madetostick.com/ Made to Stick] - Companion website to book [http://alaskastatelibrary.worldcat.org/oclc/68786839 Made to Stick] about crafting compelling messages. | [http://www.madetostick.com/ Made to Stick] - Companion website to book [http://alaskastatelibrary.worldcat.org/oclc/68786839 Made to Stick] about crafting compelling messages. | ||
Revision as of 17:11, 7 January 2011
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Description of Work
The “Mission” Action Team will explore the high-level mission that drives a digital preservation awareness campaign. What is the dominant message that the NDSA hopes to propagate regarding the preservation of digital information? Are different messages (or variations on a single message) necessary to reach different audiences?
New name and additional work description from 12/10/2010 Outreach meeting minutes:
Statement of Purpose Team, What is the overarching mission, goal and message of this campaign? How will the overarching message be sliced and diced to appeal to different audiences? How will we know when we have succeeded in fulfilling our mission? What overall and far-reaching changes in how digital preservation “operates” in homes, schools and libraries are possible?
Action Team Members
- LEADER: Daniel Cornwall, Alaska State Library (daniel.cornwall@alaska.gov)
- Pete Watters, Arizona State Library, Archives and Public Records, pwatters@lib.az.us
- Deborah Rossum, SCOLA, drossum@SCOLA.ORG
If you are interesting in joining this Action Team, please contact Daniel Cornwall to sign up.
Ideas
This section is a space for people to brainstorm about either what our message should be like or how to go about crafting it.
- Any message we put out should have some simple step our audience can take to improve preservation of their resources.
- We will likely need a slightly different message to each target audience.
- It might be better for the message to reflect future gain (you'll be able to have "this" if you act) than future loss (you'll lose "this" if you don't act).
- That said, objects now known to be lost (say, organizations' first websites circa 1992-94) might be effective examples of what's at stake.
- Maybe it's just because I'm paying attention now, but I'm seeing a lot of buzz on personal digital preservation, mostly from LC. Should we distill these tweets, articles, web pages to discern their common message?
Digital Preservation Drivers
What is the highest-level concept in the digital preservation universe?
Save
Preserve
Whatever we decide it is, all the other concepts should fall under it. So, if, for example, we decide "save" is the highest-level concept, then all the items below should be the high-level motivations that would compel someone to save something...
"Retrieval"
Memory
Evidence
Maintain
"Accumulate"
Reserve
Hoard
Monopolize
Educate
Knowledge
Help
Rescue
"Investment"
"Investment" has a slightly different meaning than "saving." With investment you expect the value to grow over time, while "saving" may be limited to the "security" of the item. So, why would someone invest?
Growth
Wealth
Modernization
Innovation
Hedge
Value
"Loss"
"Loss" is a different motivation than either of the two above. It's the negative emotional side of "save." Included in this somewhere is also the idea that people are compelled to save by outside forces. A list...
Fear
Culpability
Risk
Defense
Escape
Guard
Aversion
Salvation
Protect
Safety
Resources
Made to Stick - Companion website to book Made to Stick about crafting compelling messages.