NDSA:Outreach Meeting Minutes 04-9-12

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Monday, April 9, 2012. 3pm EST

Agenda

• Announcements
• Update on NDSA Coordinating Committee meeting.
  • The NDSA coordinating committee met in DC on March 29 and 30. Carol and Butch (plus cc members) will give an update on what was discussed at the meeting, including an Outreach group charge to develop an overall NDSA Communications Plan.
• Action Team Updates:
  • Brief updates on the current status of the work of the “Stories,” “Digital Preservation in a Box” and Kickstarter Action teams.
• Other business

Participants

Guest Scribe: Amy Rudersdorf

Attendees: Deborah Rossum, Vickie Allen, Jefferson Bailey, Pam Greenberg, Butch Lazorchak, Sue Manus, Carol Minton Morris, Dever Powell, Linda Reib, Kim Schroeder, Helen Tibbo, Jane Zhang

Meeting Notes

Action Team Updates:

Storytellers

• Carol: April 19th meeting. Agenda and contact information to follow.
• Kim: core group of student to write PSAs. Has equipment and editing lined up. Meeting next week to get outlines for script ideas. *Hope to have this ready for July meeting.
• Carol: Kim asked how we could make some of the materials on wiki site available to students?
• Butch: Not really possible right now. Freely encourage to copy and post it in another place. Or, set up your own public facing wiki and we can place information on that.
• Kim: students setting up a blog and wiki. Don't need additional funding. 30 second PSA. Hope to generate ideas at July conference.
• Kim: PSA might be a good start to create Kickstarter project in the fall
• Butch: Drawing attention to it – hopes folks will look to Kickstarter for digital preservation efforts: 1. Create awareness and 2. Leverage tools...

DP in a Box

• Jane Zhang: Started in January. Students preparing final workshop. Flier out and promotion begins this week, held at library at Catholic University and focusing and attracting on undergrads and create a poster to July partner meeting.

Background on Jane's class: Used Box as foundation for a major assignment. Required to use and build their own outreach material. First day of class Butch introduced the class.

• Dever: Preservation Week?
• Jane: will use the class to do a workshop divided into 4 parts – storage, collection, content, ?. Each group will present the section.
• Dever will write a blog after attending the workshop.
• Butch: Explained the background and that Jane's Digital Curation class is acting as a focus group. Jane, Dever, Sue, and Butch – poster for JCDL.
• Kim may do it with her students, as well, to "build a better box."
• Jane: Course offered once per year, would like to continue – is there any further activities that are needed that students can participate in coming years?
• Butch: Want a public facing site for Box. May want to set up another tool (beyond Omeka) – then get wider engagement to build a community around it.
• Jane: Engage students to promote use of the Box once public-facing site is up.

Kickstarter Curated Pages

• Carol: Once per week check out projects to see if there are new ones of interest to the preservation community. Have found a few. If interested in becoming a curator for Kickstarter contact Carol directly.
• Kim: Happy to help with Kickstarter.

Coordinating Committee Meeting

• Carol: Focused on SOAR – strengths, opportunities, aspirations, and results of NDSA
  • Content: Creating a registry / clearinghouse for at-risk content -- not much traction. WordPress preservation plugin -- implementation challenges. Big group broken down into smaller groups, establishing "levels of preservation," which got lots of interest from CC.
  • Infrastructure: 30 participants in storage survey.
  • Standards: Wikipedia infrastructure to establish and improve digital preservation page, which will include standards information
  • Outreach: Very interested in asks/offers for organizations
• Carol: Work groups made recommendations that we create common infrastructures to build a brand instead of building from scratch
• Helen: Came out of meeting with action items!
• Butch: One of these is a communications plan –- Carol working on it. <smile>
• Jefferson:
  • Communications plan, press kit, defining brand more.
  • Membership kit and more membership orientation, including a ~monthly webinar for new NDSA members.
  • Identifying levels of preservation and member expertise to give us a directory in case of press inquiries.
  • Student participation and figuring out a framework for students to do some of the basic works.
  • Potential for cross working group.
  • Roadmap – consider a three to five year plan for ways for the NDSA to raise money. Micah Altman would do some thinking on this.
• Butch: Note that many of these are outreach-type activities. Most interested in getting clearer guidance from CC as to how the work we do fits in to a larger plan.
  • Create a communications plan to help shape a long-term strategy. Perhaps CC will see our plan and think of it strategically. Focus for Outreach group for the next few months. Draft outline will be distributed. Create coherence across the NDSA about how to communicate and perhaps focus monies. Pam Greenberg – hope to get some feedback on this on you?
• Pam: Knows other folks who may be able to help.
• Butch: Is reading up on developing a communications plan...
  • ....press kit will come out of communications plan.
• [unidentified]: Many of the working groups are trying to figure out how to communicate to get the message out about the brand for the work that they are doing.
• Jefferson: Lots of knowledge within the groups, but we aren't sure how to communicate that outside of NDSA...
• Butch: Hopes plan clarifies roles of outreach group but also communication across the working groups. Not necessarily clear whose task it is to do this intra-organization communications.
• Jefferson: Also, communicating from groups to CC. Developing a template for new projects.
• [unidentified]: National public awareness campaign. Other feedback ... 70+ members in Content working group – so they are splitting off members into smaller groups to make things easier to accomplish.
• Butch: 70+ outreach WG members, too.
• Butch: Communications Plan...if agreed upon by everyone...needs to be some "resourcing" to make it happen. Hasn't really been a high-level planning group, so things are sort of happening bottom up if you don't understand how each project fits into a grander scheme? Hard to get resources – we can't define what we're doing as a whole. Hope the plan will help to guide focus.
• Butch: Before the end of the year? That way, if folks want to do something and there aren't resources, they can do a Kickstarter project.
• Butch: virtual pinky shake to agree to work on communications plan when it comes out and we can cut short this meeting.

All agreed.