NDSA:Outreach Meeting Minutes 01-14-13

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Monday January 14, 2013, 3:00 p.m. EDT

Agenda

Review Recent Activities:

• NDSA Communications Strategy: Components of a press office
• Organizational Outreach/Strategic Partnership Program

Participants

Scribe: Butch Lazorchak

Attendees: Vickie Allen, Barbara Teague, Carol Minton Morris, Butch Lazorchak, Deborah Rossum, Ingrid Hsieh-Yee, Sue Manus, Kim Schroeder

Meeting Notes

The "press office" section of the wiki describes three distinct activities necessary to pull together the press office:

• Content from member organizations in the terms of press releases and other outputs. What are some strategic ways to gather, collate and/or harvest these materials? Can we leverage something like Digital Humanities Now
• A list of NDSA member expertise. Could this be accomplished via leveraging LinkedIn profiles?
• Database of Press contacts. How to organize this?

Taking each in turn:

Content Harvest

How can content be harvested by an NDSA press office in the most frictionless way possible? Possible options to explore:

• Work through the Communications contacts at each NDSA partner organization to get the ndsa-outreach listserv added to distribution lists for press releases/mailings/etc.
• Designate an NDSA Outreach WG member with "area responsibility" for monitoring press actions on the part of NDSA organizations within their area of interest (state government, cloud computing, LIS education, big data, etc.). Members would be responsible for noting and harvesting NDSA member information and preparing it for repurposing.
• How "heavyweight" would agreements need to be to enable NDSA Outreach members to repurpose NDSA member organization press under the NDSA banner?
• Have made contact with Dan Cohen of the Center For History and New Media at George Mason University. They are in beta testing for their Digital Humanities Now tool that could be developed into a "Digital Stewarship Now" tool.
• Draw up a description of the imagined workflow.

List of NDSA member expertise

• Build a database of member expertise to be hosted someplace
• Start NDSA group on LinkIn and strongly encourage members to join. Point press contacts to group list for information on expertise. For example, there is already a LinkedIn "Digital Curation" group. Kim Schroeder took an action to set up the NDSA group.

Database of press contacts

• Build a database/spreadsheet of contacts.
• Harvest contact lists from existing NDSA members.

• What information do we want to capture about each contact?
• publication
• First Name
• Last Name
• Address
• Phone Number
• email
• twitter
• facebook
• interactions with NDSA
• Links to articles
• Areas of interest (Should we build a taxonomy? Or borrow one from somewhere?)
  • General interest
  • State Government
  • Cloud Computing