NDSA:Meeting Minutes 4-30-12

Deb Rossum, Kim Schroeder, Butch Lazorchak and Carol Minton Morris Agenda

• What do we need to move telling video stories forward?

--Kickstarter funding? --Does this effort fit into an overall NDSA Communications plan? --Other?

Discussion'

• We (NDSA curators) may have an effect on funding success.

• Given the % of projects that are funded from our curated selections it looks like they are doing very well against the other projects

• Can we track stats in some way? Do they monitor the failed projects?

• Looks like the more active we the more we show up at a higher rank on the curators page; continue to be aggressive about finding projects to highlight

• In a way Kickstarter provides us with good P & A stories; if there is a story we can mine or call attention to on NDSA page it may also be compelling material that we could follow-up on

• KS stories are their own source material and Kickarter pages are the tip of the iceberg; we could try to get finding to extract more of the story from them.

• What is step one?

Action item: Find out how they track their projects and ask if we can use their tools to gather some data.

• Student PSA projects underway, Kim Schroeder --report --next steps, can we help? --making outreach docs accessible for students to use

• would like to complete an 8 minute teaser video with students for the summer meeting; PSA-like teaser; humor is good; can't cover the complexity in 30 or 60 seconds; look at some of our best stories and how it was handled; there is a tech challenge from each of the case studies that were submitted

•Plan for what "it" is that we want to do; KS projects need to start with what "it' is

• Could be a video, web site orchannel

• Would like to have a short pilot video reviewed at the national conference--would be helpful for us to have a session that would help students; what works and does not work

• Core messages that would support a video like that might come from a communication plan

• suspend until we have a plan?

• mining the popular press for stories seems worth a look; Here's a national story to use to get our core messages across; Amy R is posting and we could logically follow-up

• People are not going to freely share their problems; too embarrassing and too sad; professional journalists have already wrung some of the unpleasant details out Action item: We will give give feedback on student editors/writers efforts and discuss in person on a call prior to the conference.

Action item: go through projects on KS and find out if there's a story and see what could be done: Deb will find 2 Carol will find 2 and Kim will find 2 from popular press Stats KS.