NDSA:Outreach Resources
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Marketing Plans (both Library and Non-Library)
File:Marketing plan handout.pdf Building a Marketing Communication Plan Handout
Ad Council Activities
Any possible work with the Ad Council is only one possible path that the group might take. There are a number of advantages to working with the Ad Council, and even if a partnership with the Ad Council is never achieved, the work that leads to that can inform many other activities.
Carol Minton Morris and Butch Lazorchak held phone call with Kate Emmanuel of the Ad Council on Dec. 21, 2010. Notes also in a Word file here.
Process Map
In addition to gathering resources, this action team will work on developing a process map/timeline that will help develop phases and stages to guide progress.
Tools and Services
Do we want an NDSA Facebook page? Twitter account? How to best distribute the NDSA message? What tools, services and processes does your institution utilize to
Resources
Add your favorite digital preservation news articles, videos, etc.
Videos
Made to Stick - Companion website to book Made to Stick about crafting compelling messages.
Examples of articles, tips on personal archives of digital material:
Acronis Backup and Recovery video
One man’s experience with a growing digital photo library
“Chronicle of Life” (10MB for $10, TRAC)
JISC Beginner’s Guide to Digital Preservation
NYT article on the Digital Beyond
Why Digital Preservation is Important for You
Library of Congress - Personal Archiving: Preserving Your Digital Memories
Mashable tips on backing up social media
Rolling Stone “Record Industry’s Digital Storage Crisis”
Rolling Stone sidebar “Five tips on Preserving Your Digital Collection”