NDSA:“Audience”

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Who/What are the audiences for digital preservation actions?

Might be useful to bring in consumer marketing demographics such as Experian's Lifestyle Consumer Mosaic.

Another way to look at it is who makes the "preserving" decisions in a household/organization.

"Household" implying "consumer-level." Could further split into "memory responsibility" vs. "technical responsibility" (could also do this in organizations).