NDSA:“Audience”

Who/What are the audiences for digital preservation actions?

Starting a list:

Might be useful to bring in consumer marketing demographics such as Experian's Lifestyle Consumer Mosaic.

Another way to look at it is who makes the "preserving" decisions in a household/organization.

"Household" implying "consumer-level." Could further split into "memory responsibility" vs. "technical responsibility" (could also do this in organizations).