NDSA:Outreach Resources
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Marketing Plans (both Library and Non-Library)
File:Marketing plan handout.pdf Building a Marketing Communication Plan Handout
Ad Council Activities
Any possible work with the Ad Council is only one possible path that the group might take. There are a number of advantages to working with the Ad Council, and even if a partnership with the Ad Council is never achieved, the work that leads to that can inform many other activities.
Carol Minton Morris and Butch Lazorchak held phone call with Kate Emmanuel of the Ad Council on Dec. 21, 2010. Notes also in a Word file here.
Storage Vendors
There were several excellent ideas to engage storage vendors in putting "digital preservation" messages in the README files of their devices. Or other ways of engaging with the storage vendor industry. Some thoughts:
- Are there current initiatives with storage vendors by the digital preservation community?
- Are the storage industry events that the NDSA should participate in?
- Are the activities currently being practiced within the storage industry that the NDSA can leveraged to support digital preservation?
- 2 of the HDD companies that sell into the professional audio environment have already offered to preinstall the PCA project metadata collection app (http://www.digitalpreservation.gov/partners/bms_chace/bms_chace.html)
Process Map
In addition to gathering resources, this action team will work on developing a process map/timeline that will help develop phases and stages to guide progress.
Tools and Services
Do we want an NDSA Facebook page? Twitter account? How to best distribute the NDSA message? What tools, services and processes does your institution utilize to
Resources
Add your favorite digital preservation news articles, videos, etc.
"Preservation-in-a-Box"
Box 1, Resources to educate beginning professionals
Videos - Digital preservation video series at LC Videos - DCC Webinars Standards (higher level)
Box 2, Resources to educate nonprofessionals
Bookmarks, flyers and other promotional materials Contact list/ones to watch Standards (lower level)
News Articles
NYT article on the Digital Beyond
Rolling Stone “Record Industry’s Digital Storage Crisis”
Personal Archiving
Library of Congress - Personal Archiving: Preserving Your Digital Memories
One man’s experience with a growing digital photo library
Mashable tips on backing up social media
Rolling Stone sidebar “Five tips on Preserving Your Digital Collection”
Lifehacker computer backup tips
Atlantic “Taking Care of Your Personal Archives”
Reports
JISC Beginner’s Guide to Digital Preservation
Videos
Acronis Backup and Recovery video
Why Digital Preservation is Important for You
Lots more LC videos at http://www.digitalpreservation.gov/videos/
Websites
“Chronicle of Life” (10MB for $10, TRAC)
Made to Stick - Companion website to book Made to Stick about crafting compelling messages.