NDSA:Outreach Mission Action Team
Return to NDSA:Outreach Working Group Home
Description of Work
The “Mission” Action Team will explore the high-level mission that drives a digital preservation awareness campaign. What is the dominant message that the NDSA hopes to propagate regarding the preservation of digital information? Are different messages (or variations on a single message) necessary to reach different audiences?
New name and additional work description from 12/10/2010 Outreach meeting minutes:
Statement of Purpose Team, What is the overarching mission, goal and message of this campaign? How will the overarching message be sliced and diced to appeal to different audiences? How will we know when we have succeeded in fulfilling our mission? What overall and far-reaching changes in how digital preservation “operates” in homes, schools and libraries are possible?
Action Team Members
- LEADER: Daniel Cornwall, Alaska State Library (daniel.cornwall@alaska.gov)
- Pete Watters, Arizona State Library, Archives and Public Records, pwatters@lib.az.us
- Deborah Rossum, SCOLA, drossum@SCOLA.ORG
If you are interesting in joining this Action Team, please contact Daniel Cornwall to sign up.
Ideas
This section is a space for people to brainstorm about either what our message should be like or how to go about crafting it.
- Any message we put out should have some simple step our audience can take to improve preservation of their resources.
- We will likely need a slightly different message to each target audience.
Resources
Made to Stick - Companion website to book Made to Stick about crafting compelling messages.