NDSA:Outreach Resources

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Marketing Plans (both Library and Non-Library)

File:Marketing plan handout.pdf Building a Marketing Communication Plan Handout

Ad Council Activities

Any possible work with the Ad Council is only one possible path that the group might take. There are a number of advantages to working with the Ad Council, and even if a partnership with the Ad Council is never achieved, the work that leads to that can inform many other activities.

Carol Minton Morris and Butch Lazorchak held phone call with Kate Emmanuel of the Ad Council on Dec. 21, 2010. Notes also in a Word file here.

Process Map

In addition to gathering resources, this action team will work on developing a process map/timeline that will help develop phases and stages to guide progress.

Tools and Services

Do we want an NDSA Facebook page? Twitter account? How to best distribute the NDSA message? What tools, services and processes does your institution utilize to

Resources

Add your favorite digital preservation news articles, videos, etc.

Videos

Made to Stick - Companion website to book Made to Stick about crafting compelling messages.

Examples of articles, tips on personal archives of digital material:

Acronis Backup and Recovery video

One man’s experience with a growing digital photo library

“Chronicle of Life” (10MB for $10, TRAC)

AP story on Chronicle of Life

JISC Beginner’s Guide to Digital Preservation

The Digital Beyond

NYT article on the Digital Beyond

San Jose Mercury News column

Why Digital Preservation is Important for You

Library of Congress - Personal Archiving: Preserving Your Digital Memories

Mashable tips on backing up social media

Rolling Stone “Record Industry’s Digital Storage Crisis”

Rolling Stone sidebar “Five tips on Preserving Your Digital Collection”

Lifehacker computer backup tips

Atlantic “Taking Care of Your Personal Archives”