Revision as of 15:07, 13 May 2013

Return to NDSA:Outreach Working Group Home

Monday May 13, 2013, 3:00 p.m. EDT

Agenda

NDSA News Bureau/NDSA National Agenda Rollout Plan
Digital Curation Now!

Participants

Attendees: Deborah Rossum, Vickie Allen, Carol Minton Morris, Sue Manus, Bill Lefurgy, Linda Reib, Erin Engle, Butch Lazorchak

Meeting Notes

Continued discussion of how the Outreach WG can implement the NDSA “news bureau,” concentrating efforts on working to leverage the “news bureau” in support of the rollout of the 2014 National Agenda for Digital Stewardship document.

The draft “National Agenda” document has been distributed to the NDSA-ALL listserv and your comments are encouraged.

Immediate work is in two areas. First is the “Spreadsheet of NDSA Organizational Contacts” at http://www.loc.gov/extranet/wiki/osi/ndiip/ndsa/images/1/19/NDSAContacts-v2.xls

Volunteers are dividing up the work to gather “communication professional” contacts at each organization.

Also shared a draft press release for the Agenda doc which is being reviewed.

Spent a little time discussing progress on the Digital Stewardship Now tool being developed by the Center for History and New Media at George Mason University. Further information is at: http://www.loc.gov/extranet/wiki/osi/ndiip/ndsa/index.php?title=Digital_Stewardship_Now!

A separate "data call" will be made to the NDSA-ALL list to start gathering RSS feeds and other inputs to the DSN! tool.

National Digital Strategy Agenda document

Brainstorming ways to get the maximum impact for its release.

Action 1: Work together to generate list of press office contacts. We'll start developing a database/spreadsheet of press office contacts at each of the NDSA organizations. Butch will get an initial spreadsheet of contacts and then we'll divide up contacting different organizations to fill it out with press office contacts.

Action 2: Simultaneous press release? A goal is to organize the NDSA members to put out a simultaneous press release on the National Strategy document.

Organizations will need lead time for approval, ranging from a month to a couple of weeks.

The release date of the press release should be the first day of the Digital Preservation 2013 meeting, July 23, 2013. This gives us a hard date to work towards.

Need to draft press release. Consider variations for different groups (tech sector, InfoScience education, national press)

Other brainstorming on communication ideas around the National Strategy doc:

Strategic Partnerships: professional groups/AIM/ARMA/ (good opportunity to implement strategic partnership opportunities/outreach around the release of the Strategy doc)
Posted to Web (canonical location with easy-to-remember URL for common access).
Webinars (several on into the Fall to help guide an understanding of the doc. Participants will include Leadership group members but Outreach group members can also host and act as ambassadors)
Uncle Sam costumes
National Book Festival
Interview videos (need to think about scheduling filming/construction of videos. Interviews with Leadership group members having them describe the purpose, etc.)
Podcasts (use content from video)
Post to LinkedIn page
Regional Meetings: Presentations
Proposals for other meetings: Start to look at dates for proposals (talking points for presentations) (communication tools, bullet points, slides, etc.)
NDSA Student groups

Digital Stewardship Now!

Discussed the NDSA:Digital Stewardship Now! concept. Decided that the name should be "Digital Stewardship Now" with the broad goal of including all pertinent digital stewardship info, not just limited to NDSA members.

LinkedIn Page

Noted that folks need to build the NDSA LinkedIn page into their workflow. Please post interesting tidbits to the NDSA LinkedIN group when possible.