NDSA:NDSA News Bureau

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NDSA News Bureau

• The three prongs of the NDSA News Bureau: Content, Distributors, Contacts

Content

• • Draft press release template (with rebroadcast language)
  • NDSA:Digital Stewardship Now! as aggregator of content

Distributors

• • Press office participants (folks to write press releases on NDSA activities using the press release template)
  • Editors who will tackle particular subject areas (State government, cloud computing, etc.)

Contacts

• Can we build a rich database of press contacts across all sectors?

• • Spreadsheet of contacts in the NDSA, including principle, communications and public affairs contacts. This is the spreadsheet we will use to further compile NDSA organization contacts: NDSA Draft Spreadsheet of Press Contacts as of Feb. 11, 2013
  • Draft list of contacts in the popular press (newspapers, national magazines, blogs) as well as contacts in more "niche" areas of particular interest to NDSA members: NDSA Draft Spreadsheet of Press Contacts as of Feb. 11, 2013
  • Identified NDSA expertise to offer press contacts. Leverage LinkedIn profiles and the newly created NDSA LinkedIn group.

Draft News Bureau Workflow

INTRODUCTION

The goal of an NDSA news bureau is to gather and push news out from NDSA working groups and member organizations to extended audiences that include member email lists and press contacts. An "no budget" NDSA news bureau will not be an NDSA news repository, archive, serial publication or web site, but rather will serve as a dynamic distribution hub for short news items with annotated pointers to content residing elsewhere on an ad hoc basis. Two key inter-related efforts are required to launch an NDSA news bureau are

• 1) workflow and methods for gathering content from NDSA working groups and member organizations and
• 2) workflow and methods for editing, packaging, redistribution.

This draft document lays out suggested steps and roles for the NDSA Outreach Working Group to launch a "No Budget" NDSA News Bureau.

CONTENT

Acceptable content

• Small documents and content
• One-pagers, primarily current news items–appropriate to be sent via email
• Short press releases
• Annotated links to content

Non-acceptable content

• Large or complicated white papers, proposals, articles or reports
• Data sets
• Media files
• Digital collections

Format

• Text and PDF files accepted

NDSA WORKFLOW

Who's involved?

• NDSA Outreach Bureau Chief
• NDSA Outreach Editor 1
• NDSA Outreach Editor 2

Review

• Item meets guidelines and is received by Bureau Chief
• Item is sent to editor 1 or 2 for editing and packaging into
  • NDSA News Bureau templates for press release or small news items
• Item is reviewed by Bureau Chief
• Item is scheduled for distribution
• Items is distributed

Distribution

• NDSA list with request to reflect out further
• Press list
• email list
• social media: twitter, Facebook and other channels that NDSA members are already members of

TIMING AND FREQUENCY

• Items will be released when review and packaging is complete on an ad hoc basis

NDSA Twitter

The NDSA has established its own twitter feed. The account is @NDSA2. More information is below.

NDSA:About NDSA twitter