NDSA:Outreach Resources

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Marketing Plans (both Library and Non-Library)

File:Marketing plan handout.pdf Building a Marketing Communication Plan Handout

Ad Council Activities

Any possible work with the Ad Council is only one possible path that the group might take. There are a number of advantages to working with the Ad Council, and even if a partnership with the Ad Council is never achieved, the work that leads to that can inform many other activities.

Carol Minton Morris and Butch Lazorchak held phone call with Kate Emmanuel of the Ad Council on Dec. 21, 2010. Notes also in a Word file here.

Storage Vendors

There were several excellent ideas to engage storage vendors in putting "digital preservation" messages in the README files of their devices. Or other ways of engaging with the storage vendor industry. Some thoughts:

• Are there current initiatives with storage vendors by the digital preservation community?
• Are the storage industry events that the NDSA should participate in?
• Are the activities currently being practiced within the storage industry that the NDSA can leveraged to support digital preservation?
• 2 of the HDD companies that sell into the professional audio environment have already offered to preinstall the PCA project metadata collection app (http://www.digitalpreservation.gov/partners/bms_chace/bms_chace.html)

Process Map

In addition to gathering resources, this action team will work on developing a process map/timeline that will help develop phases and stages to guide progress.

Social Media

Do we want an NDSA Facebook page? Twitter account? How to best distribute the NDSA message? What social media tools, services and processes does your institution utilize? Slideshare? Vimeo? Flickr?

This work can start already without establishing an NDSA-specific foothold in the market. Join the conversation on the NDIIPP Facebook page(anyone can post!). If you tweet, please include the hashtag #NDSA when appropriate so that we can start building the NDSA brand on Twitter.

Resources

Add your favorite digital preservation news articles, videos, etc.

"Preservation-in-a-Box"

==Box 1, Resources for Workplace Digital Preservation== ( We should concentrate our attention here on Box 1 and then adapt what we find for Box 2 below)

Purpose: This box of resources will be used to provide introductory-level education to those with little to no knowledge of digital preservation, but who may need a working knowledge of this area for digital preservation on the job or for training others on how to preserve digital resources.

Audience: Library science students and educators; library, archive or other cultural heritage institution employees; others charged with preserving digital information as part of their jobs or for providing digital preservation training.

Box Outline:

• Box contents
• How to Use the Resources in this Box. (to be written)
• Digital Preservation 101, including general info on the education background of digital preservation professionals (to be written)
• Glossary (we will aggregate from resources below)
• Subject-area Resources (videos, handouts, urls, photographs of archaic devices, slides, etc.) (collected from below)
• Marketing, Outreach and Event Guidance (to be written)

Box Subject Areas

• Overview
• Content Types (perhaps individual guidance for specific content types such as photographs, audio, video, electronic mail, personal documents and web archives)
• Digital object lifecycle (very briefly mention OAIS; "digital preservation at the source")
• Challenges to preserving digital information (hardware and software obsolescence, etc.)
• Digital Preservation Standards (perhaps a limit to 10 or so key standards? Going through too many standards could be confusing to newcomers)
• Digital Storage/Cloud Computing/Personal backup options
• Preservation Metadata
• Outreach Resources

Resource Subject Areas and Examples

• Glossary
  • Digital Curation Centre glossary
  • Digital Preservation Coalition (DPC), definitions and concepts
  • Universal Preservation Format glossary
• [Digital curation and preservation bibliography http://digital-scholarship.org/dcpb/dcpb.htm Bibliography for more resources]

• Overview
  • JISC Beginner’s Guide to Digital Preservation
  • Webinar: ALA ALCTS webinar
  • Webinar: WebJunction webinar

• • Tutorial: Cornell/ICPSR tutorial

• • Video: NDIIPP: Why Digital Preservation is Important for You

• • Video: NDIIPP: Why Digital Preservation is Important for Everyone

• Individual Content Resources
  • Photographs
  • Audio
  • Video
  • Electronic mail
  • Personal documents
  • Web archives
    • Video: NDIIPP Web Archiving Video

• Digital Object Lifecycle

• Challenges to Preserving Digital Information

• Digital Preservation Standards
  • Selecting file formats

• Digital Storage/Cloud Computing/Personal backup options
  • Acronis Backup and Recovery video

• Preservation Metadata

• Outreach Resources
  • Great list: here. We can provide a handout of "lists of lists" but it would also be good to provide very specific links and docs on how to do outreach.

Box 2, Resources to educate those preserving their personal digital information (save work on this until later)

Purpose: This box of resources can be used to educate those who have little to no knowledge of digital preservation, to help them with stewarding their own personal digital information.

Audience?: Members of the general public who may routinely create digital information for personal use.

Topics to be covered:

• Obsolescence
• Backups
• Preservation metadata (in brief?)
• Digital object lifecycle (general)

Resources:

• "How to use the resources in this box."
• Bookmarks, flyers and other promotional materials
• Contact list/ones to watch
  • Local institutions and consortia who are doing digital preservation work - can we compile such a list?
  • NDIIPP
• Standards (lower level)
• Specific materials from http://www.digitalpreservation.gov/you/ - to be named...
  • Handouts and tutorials (Scanning Your Personal Collections, Transferring Photos from Camera to Computer, Media Durability)
• Beginning digital preservation slide deck(s)
• Videos - Team Digital Preservation [1]

News Articles

AP story on Chronicle of Life

NYT article on the Digital Beyond

San Jose Mercury News column

Rolling Stone “Record Industry’s Digital Storage Crisis”

Personal Archiving

Library of Congress - Personal Archiving: Preserving Your Digital Memories

One man’s experience with a growing digital photo library

Mashable tips on backing up social media

Rolling Stone sidebar “Five tips on Preserving Your Digital Collection”

Lifehacker computer backup tips

Atlantic “Taking Care of Your Personal Archives”

Reports

JISC Beginner’s Guide to Digital Preservation

Videos

Acronis Backup and Recovery video

Why Digital Preservation is Important for You

Lots more LC videos at http://www.digitalpreservation.gov/videos/

Websites

“Chronicle of Life” (10MB for $10, TRAC)

The Digital Beyond

Made to Stick - Companion website to book Made to Stick about crafting compelling messages.