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| Return to [[NDSA:Outreach Working Group]] Home | | Return to [[NDSA:Outreach Working Group]] Home |
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| ===Marketing Plans (both Library and Non-Library)===
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| [[File:Marketing_plan_handout.pdf Building a Marketing Communication Plan Handout]]
| | This information is now located at the [[NDSA:Clearinghouse_of_Digital_Preservation_Information]] page. |
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| [http://www.madetostick.com/ Made to Stick] - Companion website to book [http://alaskastatelibrary.worldcat.org/oclc/68786839 Made to Stick] about crafting compelling messages.
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| == Ad Council Activities ==
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| Any possible work with the Ad Council is only one possible path that the group might take. There are a number of advantages to working with the Ad Council, and even if a partnership with the Ad Council is never achieved, the work that leads to that can inform many other activities.
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| Carol Minton Morris and Butch Lazorchak held phone call with Kate Emmanuel of the Ad Council on [[NDSA:Ad Council Call Dec. 21, 2010 | Dec. 21, 2010]].
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| == Storage Vendors ==
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| There were several excellent ideas to engage storage vendors in putting "digital preservation" messages in the README files of their devices. Or other ways of engaging with the storage vendor industry. Some thoughts:
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| *Are there current initiatives with storage vendors by the digital preservation community?
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| *Are the storage industry events that the NDSA should participate in?
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| *Are the activities currently being practiced within the storage industry that the NDSA can leveraged to support digital preservation?
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| *2 of the HDD companies that sell into the professional audio environment have already offered to preinstall the PCA project metadata collection app (http://www.digitalpreservation.gov/partners/bms_chace/bms_chace.html)
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| == Process Map ==
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| In addition to gathering resources, this action team will work on developing a process map/timeline that will help develop phases and stages to guide progress.
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| == Social Media ==
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| Do we want an NDSA Facebook page? Twitter account? How to best distribute the NDSA message? What social media tools, services and processes does your institution utilize? Slideshare? Vimeo? Flickr?
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| This work can start already without establishing an NDSA-specific foothold in the market. Join the conversation on the [http://www.facebook.com/digitalpreservation NDIIPP Facebook page](anyone can post!). If you tweet, please include the [http://twitter.com/#!/search/%23ndsa hashtag #NDSA] when appropriate so that we can start building the NDSA brand on Twitter.
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| == Resources ==
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| Add your favorite digital preservation news articles, videos, etc.
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| National Calendar of Digital Preservation Courses: http://www.digitalpreservation.gov/education/courses/index.html
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| =[[NDSA:Digital Preservation in a Box]]=
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