NDSA:Communication Across the NDSA - Revision history

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2016-02-11T19:18:48Z

31 revisions imported: Migrate NDSA content from Library of Congress

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Wlaz at 19:39, 30 December 2013

2013-12-30T19:39:52Z

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	Return to [[NDSA:Outreach Working Group]] Home		Return to [[NDSA:Outreach Working Group]] Home

			==NDSA Three Primary Objectives==
			*Identifying, communicating and advocating for common needs of member organizations
			*Convening and sustaining a national community of practice for digital stewardship
			*Providing lightweight professional development for staff at member organizations

			==How the NDSA Works Toward the Objectives==

			The NDSA works toward the above objectives through three primary kinds of products:

			*Reports and Guidance Materials: Working groups produce a range of reports and guidance materials, for example The Levels of Digital Preservation, The NDSA Storage Survey and Staffing Survey each serve to identify and communicate common needs of member organizations.

			*Meetings and Events: Regional meetings, meetups, and through representation at the NDIIPP hosted annual Digital Preservation conference are particularly important as professional development opportunities and as a means to connect and network a national community of practice for digital stewardship.

			*Informational Webinars: Monthly or bi-monthly briefing, demo and presentation seminars on tools, techniques and approaches to digital preservation serve as ongoing professional development opportunities for staff at members while disseminating information about the tools and services many NDSA member organizations are developing.

			==What the NDSA DOES NOT do==

			*Provide direct funding for projects (though member organizations can)
			*Build tools and infrastructure itself (though member organizations can)

	==Communications Strategy==		==Communications Strategy==

	~~This~~ NDSA Communications Strategy ~~begins by making~~ a clear statement of the NDSA Mission and Vision. The Mission and Vision will guide all other activities. After addressing the Challenges and Opportunities facing the NDSA, the plan identifies a series of NDSA Objectives. The Objectives ~~will be~~ achieved by targeting appropriate Messages to identifiable Audiences through discrete Communication Channels. The effectiveness of these Objectives will be measured by Performance Indicators.		The above objectives and methods derive from the NDSA Communications Strategy.

			[[NDSA:Media:NDSA-Communications-Plan-9.pdf\|NDSA Final Communications Strategy Document V9 November 2012]]

			The NDSA Communications Strategy makes a clear statement of the NDSA Mission and Vision. The Mission and Vision will guide all other activities. After addressing the Challenges and Opportunities facing the NDSA, the plan identifies a series of NDSA Objectives. The Objectives are achieved by targeting appropriate Messages to identifiable Audiences through discrete Communication Channels. The effectiveness of these Objectives will be measured by Performance Indicators.

	The Strategy document identifies two main NDSA Communication Objectives:		The Strategy document identifies two main NDSA Communication Objectives:
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	*To establish the NDSA as the key resource for the media, industry professionals, government agencies and the general public for information on the issues of stewarding and preserving digital materials for long-term accessibility.		*To establish the NDSA as the key resource for the media, industry professionals, government agencies and the general public for information on the issues of stewarding and preserving digital materials for long-term accessibility.

	~~It will fall to~~ the NDSA Outreach WG ~~to explore ways to bring these~~ objectives ~~to fruition~~, mainly through the ongoing development of the [[NDSA:Outreach Toolkit]].		These communication objectives support the three primary objectives above. The NDSA Outreach WG supports the communication objects and the objectives above through informational webinars and coordinating member presentations and outreach. The NDSA Secretariat will assume the bulk of NDSA communication activity, mainly through the ongoing development of the [[NDSA:Outreach Toolkit]] and continued coordination of member meetings and presentations.

	~~[[NDSA:Media:NDSA-Communications-Plan-9.pdf\|NDSA Final Communications Strategy Document V9 November 2012]]~~

	==Background==		==Background==

	At the 3/29-3/30 Joint Leadership meeting of the NDSA Coordination Group, the Outreach WG was charged with preparing a Communication Plan to guide the work of the NDSA. Several drafts were prepared over the next few months.		At the 3/29-3/30/12 Joint Leadership meeting of the NDSA Coordination Group, the Outreach WG was charged with preparing a Communication Plan to guide the work of the NDSA. Several drafts were prepared over the next few months.

	Version 5 was presented to the NDSA Coordinating Committee at their meeting during Digital Preservation 2012 from July 24-26 in Washington, DC. There was general approval of the scope and direction of the plan, and it went through several more drafts.		Version 5 was presented to the NDSA Coordinating Committee at their meeting during Digital Preservation 2012 from July 24-26, 2012 in Washington, DC. There was general approval of the scope and direction of the plan, and it went through several more drafts.

	The final version was approved on the NDSA Coordinating Committee conference call of October 17, 2012.		The final version was approved on the NDSA Coordinating Committee conference call of October 17, 2012.

Wlaz at 17:15, 5 April 2013

2013-04-05T17:15:43Z

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	The final version was approved on the NDSA Coordinating Committee conference call of October 17, 2012.		The final version was approved on the NDSA Coordinating Committee conference call of October 17, 2012.

	~~=NDSA News Bureau=~~

	*The three prongs of the NDSA News Bureau: Content, Distributors, Contacts

	~~==Content==~~
	**Draft press release template (with rebroadcast language)
	**Digital Humanities Now as aggregator of content

	~~==Distributors==~~
	**Press office participants (folks to write press releases on NDSA activities using the press release template)
	**Editors who will tackle particular subject areas (State government, cloud computing, etc.)

	~~==Contacts==~~
	**Can we build a rich database of press contacts across all sectors? This includes contacts in the popular press (newspapers, national magazines, blogs) as well as contacts in more "niche" areas of particular interest to NDSA members.
	**A "starter" spreadsheet of contacts is available here: [[NDSA:Media:Ndsa-press-contacts-draft-020513.xls\|NDSA Draft Spreadsheet of Press Contacts Feb. 11, 2013]]
	**Identified NDSA expertise to offer press contacts. Leverage LinkedIn profiles and the newly created [http://www.linkedin.com/groups?home=&gid=4836034&trk=anet_ug_hm NDSA LinkedIn group].

	~~=Draft News Bureau Workflow=~~

	~~==INTRODUCTION==~~
	The goal of an NDSA news bureau is to gather and push news out from NDSA working groups and member organizations to extended audiences that include member email lists and press contacts. An "no budget" NDSA news bureau will not be an NDSA news repository, archive, serial publication or web site, but rather will serve as a dynamic distribution hub for short news items with annotated pointers to content residing elsewhere on an ad hoc basis. Two key inter-related efforts are required to launch an NDSA news bureau are
	*1) workflow and methods for gathering content from NDSA working groups and member organizations and
	*2) workflow and methods for editing, packaging, redistribution.

	~~This draft document lays out suggested steps and roles for the NDSA Outreach Working Group to launch a "No Budget" NDSA News Bureau.~~

	~~==CONTENT==~~
	~~Acceptable content~~

	*Small documents and content
	*One-pagers, primarily current news items–appropriate to be sent via email
	*Short press releases
	*Annotated links to content

	~~Non-acceptable content~~
	*Large or complicated white papers, proposals, articles or reports
	*Data sets
	*Media files
	*Digital collections

	~~Format~~
	*Text and PDF files accepted

	~~==NDSA WORKFLOW==~~

	~~Who's involved?~~

	*NDSA Outreach Bureau Chief
	*NDSA Outreach Editor 1
	*NDSA Outreach Editor 2

	~~Review~~
	*Item meets guidelines and is received by Bureau Chief
	*Item is sent to editor 1 or 2 for editing and packaging into
	**NDSA News Bureau templates for press release or small news items
	*Item is reviewed by Bureau Chief
	*Item is scheduled for distribution
	*Items is distributed

	~~Distribution~~
	*NDSA list with request to reflect out further
	*Press list
	*email list
	*social media: twitter, Facebook and other channels that NDSA members are already members of

	~~==TIMING AND FREQUENCY==~~
	*Items will be released when review and packaging is complete on an ad hoc basis

	~~==NDSA Twitter==~~
	~~The NDSA has established its own twitter feed. The account is @NDSA2. More information is below.~~

	~~[[NDSA:About NDSA twitter]]~~

Wlaz: /* Content */

2013-02-11T20:24:04Z

Content

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	==Content==		==Content==
	**Draft press release template		**Draft press release template (with rebroadcast language)
	**Digital Humanities Now as aggregator of content		**Digital Humanities Now as aggregator of content

Wlaz: /* Contacts */

2013-02-11T18:40:30Z

Contacts

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	**Can we build a rich database of press contacts across all sectors? This includes contacts in the popular press (newspapers, national magazines, blogs) as well as contacts in more "niche" areas of particular interest to NDSA members.		**Can we build a rich database of press contacts across all sectors? This includes contacts in the popular press (newspapers, national magazines, blogs) as well as contacts in more "niche" areas of particular interest to NDSA members.
	**A "starter" spreadsheet of contacts is available here: [[NDSA:Media:Ndsa-press-contacts-draft-020513.xls\|NDSA Draft Spreadsheet of Press Contacts Feb. 11, 2013]]		**A "starter" spreadsheet of contacts is available here: [[NDSA:Media:Ndsa-press-contacts-draft-020513.xls\|NDSA Draft Spreadsheet of Press Contacts Feb. 11, 2013]]
	**Identified NDSA expertise to offer press contacts. Leverage LinkedIn profiles and the newly ~~developed~~ [~~[NDSA:~~http://www.linkedin.com/groups?home=&gid=4836034&trk=anet_ug_hm NDSA LinkedIn group]].		**Identified NDSA expertise to offer press contacts. Leverage LinkedIn profiles and the newly created [http://www.linkedin.com/groups?home=&gid=4836034&trk=anet_ug_hm NDSA LinkedIn group].

	=Draft News Bureau Workflow=		=Draft News Bureau Workflow=

Wlaz: /* Contacts */

2013-02-11T18:40:04Z

Contacts

← Older revision		Revision as of 14:40, 11 February 2013
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	**Can we build a rich database of press contacts across all sectors? This includes contacts in the popular press (newspapers, national magazines, blogs) as well as contacts in more "niche" areas of particular interest to NDSA members.		**Can we build a rich database of press contacts across all sectors? This includes contacts in the popular press (newspapers, national magazines, blogs) as well as contacts in more "niche" areas of particular interest to NDSA members.
	**A "starter" spreadsheet of contacts is available here: [[NDSA:Media:Ndsa-press-contacts-draft-020513.xls\|NDSA Draft Spreadsheet of Press Contacts Feb. 11, 2013]]		**A "starter" spreadsheet of contacts is available here: [[NDSA:Media:Ndsa-press-contacts-draft-020513.xls\|NDSA Draft Spreadsheet of Press Contacts Feb. 11, 2013]]
	**Identified NDSA expertise to offer press contacts. Leverage LinkedIn profiles and ~~create~~ NDSA LinkedIn group.		**Identified NDSA expertise to offer press contacts. Leverage LinkedIn profiles and the newly developed [[NDSA:http://www.linkedin.com/groups?home=&gid=4836034&trk=anet_ug_hm NDSA LinkedIn group]].

	=Draft News Bureau Workflow=		=Draft News Bureau Workflow=

Wlaz: /* Contacts */

2013-02-11T18:38:56Z

Contacts

← Older revision		Revision as of 14:38, 11 February 2013
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	==Contacts==		==Contacts==
	**Can we build a rich database of press contacts across all sectors? This includes contacts in the popular press (newspapers, national magazines, blogs) as well as contacts in more "niche" areas of particular interest to NDSA members.		**Can we build a rich database of press contacts across all sectors? This includes contacts in the popular press (newspapers, national magazines, blogs) as well as contacts in more "niche" areas of particular interest to NDSA members.
	**A "starter" spreadsheet of contacts is available here. Ndsa-press-contacts-draft-020513.xls		**A "starter" spreadsheet of contacts is available here: [[NDSA:Media:Ndsa-press-contacts-draft-020513.xls\|NDSA Draft Spreadsheet of Press Contacts Feb. 11, 2013]]
	**Identified NDSA expertise to offer press contacts. Leverage LinkedIn profiles and create NDSA LinkedIn group.		**Identified NDSA expertise to offer press contacts. Leverage LinkedIn profiles and create NDSA LinkedIn group.

Wlaz: /* Draft News Bureau Workflow */

2013-02-11T18:38:00Z

Draft News Bureau Workflow

← Older revision		Revision as of 14:38, 11 February 2013
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	==INTRODUCTION==		==INTRODUCTION==
	The goal of an NDSA news bureau is to gather and push news out from NDSA working groups and member organizations to extended audiences that include member email lists and press contacts. An "no budget" NDSA news bureau will not be an NDSA news repository, archive, serial publication or web site, but rather will serve as a dynamic distribution hub for short news items with annotated pointers to content residing elsewhere on an ad hoc basis. Two key inter-related efforts are required to launch an NDSA news bureau are 1) workflow and methods for gathering content from NDSA working groups and member organizations and 2) workflow and methods for editing, packaging, redistribution.		The goal of an NDSA news bureau is to gather and push news out from NDSA working groups and member organizations to extended audiences that include member email lists and press contacts. An "no budget" NDSA news bureau will not be an NDSA news repository, archive, serial publication or web site, but rather will serve as a dynamic distribution hub for short news items with annotated pointers to content residing elsewhere on an ad hoc basis. Two key inter-related efforts are required to launch an NDSA news bureau are
			*1) workflow and methods for gathering content from NDSA working groups and member organizations and
			*2) workflow and methods for editing, packaging, redistribution.

	This draft document lays out suggested steps and roles for the NDSA Outreach Working Group to launch a "No Budget" NDSA News Bureau.		This draft document lays out suggested steps and roles for the NDSA Outreach Working Group to launch a "No Budget" NDSA News Bureau.

Wlaz: /* Contacts */

2013-02-11T18:37:00Z

Contacts

← Older revision		Revision as of 14:37, 11 February 2013
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	==Contacts==		==Contacts==
	**Can we build a rich database of press contacts across all sectors? This includes contacts in the popular press (newspapers, national magazines, blogs) as well as contacts in more "niche" areas of particular interest to NDSA members.		**Can we build a rich database of press contacts across all sectors? This includes contacts in the popular press (newspapers, national magazines, blogs) as well as contacts in more "niche" areas of particular interest to NDSA members.
	**A "starter" spreadsheet of contacts is available here.		**A "starter" spreadsheet of contacts is available here. Ndsa-press-contacts-draft-020513.xls
	**Identified NDSA expertise to offer press contacts. Leverage LinkedIn profiles and create NDSA LinkedIn group.		**Identified NDSA expertise to offer press contacts. Leverage LinkedIn profiles and create NDSA LinkedIn group.

	=Draft News Bureau Workflow=		=Draft News Bureau Workflow=

Wlaz at 18:35, 11 February 2013

2013-02-11T18:35:11Z

← Older revision		Revision as of 14:35, 11 February 2013
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	[[NDSA:Media:NDSA-Communications-Plan-9.pdf\|NDSA Final Communications Strategy Document V9 November 2012]]		[[NDSA:Media:NDSA-Communications-Plan-9.pdf\|NDSA Final Communications Strategy Document V9 November 2012]]

	===Background===		==Background==

	At the 3/29-3/30 Joint Leadership meeting of the NDSA Coordination Group, the Outreach WG was charged with preparing a Communication Plan to guide the work of the NDSA. Several drafts were prepared over the next few months.		At the 3/29-3/30 Joint Leadership meeting of the NDSA Coordination Group, the Outreach WG was charged with preparing a Communication Plan to guide the work of the NDSA. Several drafts were prepared over the next few months.
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	The final version was approved on the NDSA Coordinating Committee conference call of October 17, 2012.		The final version was approved on the NDSA Coordinating Committee conference call of October 17, 2012.

	==NDSA News Bureau==		=NDSA News Bureau=

	*The three prongs of the NDSA News Bureau: Content, Distributors, Contacts		*The three prongs of the NDSA News Bureau: Content, Distributors, Contacts

	=Content=		==Content==
	**Draft press release template		**Draft press release template
	**Digital Humanities Now as aggregator of content		**Digital Humanities Now as aggregator of content

	=Distributors=		==Distributors==
	**Press office participants (folks to write press releases on NDSA activities using the press release template)		**Press office participants (folks to write press releases on NDSA activities using the press release template)
	**Editors who will tackle particular subject areas (State government, cloud computing, etc.)		**Editors who will tackle particular subject areas (State government, cloud computing, etc.)

	=Contacts=		==Contacts==
	**Can we build a rich database of press contacts across all sectors? This includes contacts in the popular press (newspapers, national magazines, blogs) as well as contacts in more "niche" areas of particular interest to NDSA members.		**Can we build a rich database of press contacts across all sectors? This includes contacts in the popular press (newspapers, national magazines, blogs) as well as contacts in more "niche" areas of particular interest to NDSA members.
	**A "starter" spreadsheet of contacts is available here.		**A "starter" spreadsheet of contacts is available here.