DLF Wiki - User contributions [en]

NDSA:Outreach Toolkit

2011-12-14T17:36:01Z

Jstoltenberg: /* NDSA Partner Outreach Examples */

Return to [[NDSA:Outreach Working Group]] Home

=Partner Outreach Toolkit=

==NDSA Brochure==
[[NDSA:Media:NDSA_Broch_v3.pdf|NDSA Brochure, Nov. 2011]]

==NDSA Postcard==
[[NDSA:Media:NDSA_Postcard_Front.pdf‎|NDSA Postcard Front]]

[[NDSA:Media:NDSA_Postcard_Back.pdf|NDSA Postcard Back]]

==Generic NDSA Slides==
[[NDSA:Media:NDSA_Overview_slides_generic.ppt|NDSA Slides, Nov. 2011]]

==NDSA General Membership Information==
[[NDSA:Media:NDSA-StatisticsUpdate20111011--breakdown.doc|NDSA Information Update Oct. 2011]]

[[NDSA:Media:MembershipPacket.pdf|NDSA Membership Packet]]

[[NDSA:Media:NDSA-Overview.doc‎|NDSA Overview]]

==NDSA Partner Outreach Examples==

'''State Library of North Carolina'''
* Website: [http://digitalpreservation.ncdcr.gov/ Digital Preservation in NC State Government]
* Pre-recorded WebJunction presentation: [http://www.webjunction.org/processing-and-preservation/articles/content/110494344?utm_source=WhatCountsEmail&utm_medium=Webinar+Follow-Up&utm_campaign=Webinar+Attendee+Follow-up An Introduction to Digital Preservation]
* Powerpoint/PDF presentations (2002-current, funded through an LSTA Statewide Leadership grant called "Access to State Government Information Initiative): [http://digitalpreservation.ncdcr.gov/asgii/presentations.html http://digitalpreservation.ncdcr.gov/asgii/presentations.html]
* Brochure (PDF): [[File:NCdigitalpreservation.pdf]]

'''University of Wisconsin-Madison'''
* Powerpoint presentations (PPT): [[File:Preservation_WLIA2011_JStoltenberg.ppt]]

NDSA:Outreach Toolkit

2011-12-14T17:35:36Z

Jstoltenberg: /* NDSA Partner Outreach Examples */

Return to [[NDSA:Outreach Working Group]] Home

=Partner Outreach Toolkit=

==NDSA Brochure==
[[NDSA:Media:NDSA_Broch_v3.pdf|NDSA Brochure, Nov. 2011]]

==NDSA Postcard==
[[NDSA:Media:NDSA_Postcard_Front.pdf‎|NDSA Postcard Front]]

[[NDSA:Media:NDSA_Postcard_Back.pdf|NDSA Postcard Back]]

==Generic NDSA Slides==
[[NDSA:Media:NDSA_Overview_slides_generic.ppt|NDSA Slides, Nov. 2011]]

==NDSA General Membership Information==
[[NDSA:Media:NDSA-StatisticsUpdate20111011--breakdown.doc|NDSA Information Update Oct. 2011]]

[[NDSA:Media:MembershipPacket.pdf|NDSA Membership Packet]]

[[NDSA:Media:NDSA-Overview.doc‎|NDSA Overview]]

==NDSA Partner Outreach Examples==

'''State Library of North Carolina'''
* Website: [http://digitalpreservation.ncdcr.gov/ Digital Preservation in NC State Government]
* Pre-recorded WebJunction presentation: [http://www.webjunction.org/processing-and-preservation/articles/content/110494344?utm_source=WhatCountsEmail&utm_medium=Webinar+Follow-Up&utm_campaign=Webinar+Attendee+Follow-up An Introduction to Digital Preservation]
* Powerpoint/PDF presentations (2002-current, funded through an LSTA Statewide Leadership grant called "Access to State Government Information Initiative): [http://digitalpreservation.ncdcr.gov/asgii/presentations.html http://digitalpreservation.ncdcr.gov/asgii/presentations.html]
* Brochure (PDF): [[File:NCdigitalpreservation.pdf]]

University of Wisconsin-Madison
* Powerpoint presentations (PPT): [[File:Preservation_WLIA2011_JStoltenberg.ppt]]

NDSA:Preservation WLIA2011 JStoltenberg.ppt

2011-12-14T17:28:08Z

Jstoltenberg: This is a short presentation I gave at the WI Land Information Association annual conference in February 2011. It is an overview of activities intended to raise geospatial preservation awareness in WI. -Jaime Stoltenberg

This is a short presentation I gave at the WI Land Information Association annual conference in February 2011. It is an overview of activities intended to raise geospatial preservation awareness in WI.
-Jaime Stoltenberg

NDSA:“Audience”

2011-01-18T15:52:07Z

Jstoltenberg: /* Audience Action Team Members */

Return to [[NDSA:Outreach Working Group]] Home

===Audience Action Team Members===

Carol Minton Morris cmmorris@duraspace.org

Jaime Stoltenberg jstoltenberg@wisc.edu

name

===Who/What are the audiences for digital preservation actions?===

Might be useful to bring in consumer marketing demographics such as [http://www.experian.com/small-business/geodemographic-segmentation-mailing-lists.jsp Experian's Lifestyle Consumer Mosaic].

Another way to look at it is who makes the "preserving" decisions in a household/organization.<br />

"Household" implying "consumer-level." Could further split into "memory responsibility" vs. "technical responsibility" (could also do this in organizations). For better or worse, this split is often gender-based, with the "man" taking on the "technical responsibility" and the "woman" taking on the "memory responsibility."

Do we target only those with "memory responsibility"? Is there a different message for those with "technical responsibility"? And if there is a gender-based split, how does that effect the way we shape the message?

Consumer vs. Professional? What about [[NDSA:http://en.wikipedia.org/wiki/Prosumer pro-sumer]]?

OR, what if we approached this from the perspective of 'what' is being preserved vs. 'who' is doing the preserving? Can we try to define who our audience(s) are that way? I think we all realize we must focus on the most general of audiences for a large 'all-encompassing' ad campaign. Can we define a common thread across both "memory" and "technical" responsibilities to focus on? I.e. there were some great examples given in a few of the calls related to iPhone photos and other personal items like electronic letters (i.e. email correspondence, fb messages, etc.). Perhaps we can use the 'things to be preserved' to relate to both the consumer and professional realms. To be effective we must say something to our audience that directly points to some process in their daily life that happens digitally and has meaning for them.

NDSA:“Audience”

2011-01-18T15:51:36Z

Jstoltenberg: /* Who/What are the audiences for digital preservation actions? */

Return to [[NDSA:Outreach Working Group]] Home

===Audience Action Team Members===

Carol Minton Morris cmmorris@duraspace.org

name

name

===Who/What are the audiences for digital preservation actions?===

Might be useful to bring in consumer marketing demographics such as [http://www.experian.com/small-business/geodemographic-segmentation-mailing-lists.jsp Experian's Lifestyle Consumer Mosaic].

Another way to look at it is who makes the "preserving" decisions in a household/organization.<br />

"Household" implying "consumer-level." Could further split into "memory responsibility" vs. "technical responsibility" (could also do this in organizations). For better or worse, this split is often gender-based, with the "man" taking on the "technical responsibility" and the "woman" taking on the "memory responsibility."

Do we target only those with "memory responsibility"? Is there a different message for those with "technical responsibility"? And if there is a gender-based split, how does that effect the way we shape the message?

Consumer vs. Professional? What about [[NDSA:http://en.wikipedia.org/wiki/Prosumer pro-sumer]]?

OR, what if we approached this from the perspective of 'what' is being preserved vs. 'who' is doing the preserving? Can we try to define who our audience(s) are that way? I think we all realize we must focus on the most general of audiences for a large 'all-encompassing' ad campaign. Can we define a common thread across both "memory" and "technical" responsibilities to focus on? I.e. there were some great examples given in a few of the calls related to iPhone photos and other personal items like electronic letters (i.e. email correspondence, fb messages, etc.). Perhaps we can use the 'things to be preserved' to relate to both the consumer and professional realms. To be effective we must say something to our audience that directly points to some process in their daily life that happens digitally and has meaning for them.