== Outreach Working Group Charter ==

[[NDSA:Media: OutreachWorkingGroupCharter_draft_final.doc‎ | Charter Document]] (Word Version, updated January 4, 2011). Note: the content of this charter document appears on this wiki and will be updated more frequently on the wiki. The Word doc will be updated when substantial changes are made and we need to share outside of the wiki.

[http://ndsa.ideascale.com/a/ideafactory.do?id=4760&mode=top&discussionFilter=byids&discussionID=11332 NDSA Outreach Working Group Ideascale]

== Current Members ==
A list of current members is posted here: [[NDSA:Outreach Working Group Members]].

== Statement of Purpose ==

The Outreach Working Group of the National Digital Stewardship Alliance will focus on building relationships with stakeholder communities and preparing and sharing digital preservation information resources. This includes: Identifying and assessing tools the NDSA community needs for communication; Identifying and promoting key digital preservation information resources; Defining opportunities for outreach within the NDSA and to the community beyond.

== Current Scope of Work ==

Identifying and promoting key digital preservation information resources:
*Clearinghouse of Digital Preservation Information
*Utilizing social media tools to spread the message

Defining opportunities for outreach within the NDSA and to the community beyond:
*Public Awareness Campaign
*Digital Preservation BarCamps
*Partner Recruitment
*Identifying Important Collections for Stewardship
*Outreach to Potential Information Stewards

Three Action Teams have been formed to structure this work:

The “[[NDSA:Outreach Mission Action Team | Mission]]” Action Team aka "Statement of Purpose" Team will explore the high-level mission that drives a digital preservation awareness campaign. What is the dominant message that the NDSA hopes to propagate regarding the preservation of digital information? Are different messages (or variations on a single message) necessary to reach different audiences?

The “Audience” Action Team will explore the different audiences for digital preservation information, working to paint a clearer picture of the issues facing each audience, and considering ways that the mission of the NDSA can be presented to each audience. Audiences include the general public, practitioners, funders, legislators, etc.

The “Outreach Resources” Action Team will look at existing outlets for disseminating information, concentrating on those that are already successfully providing information about digital preservation, but also exploring interesting, creative venues for spreading the message. Several excellent examples included partnering with storage device providers to get an “NDSA-approved” message included with each drive; targeting non-professional photographers by extending the dpBestFlow.org web site; etc. This could involve the creation of something like a “Contacts” database to keep track of potential outlets for future engagement such as the Ad Council and other non-profit marketing entities.

== Meeting Schedule and Minutes ==

Initial Conference Call, November 30, 2010 from 11:00 AM – 12:00 PM ET - [[NDSA:Outreach Meeting Minutes 11-30-10]]

Conference Call, Friday Dec. 10 at 4:00 PM - 4:30 PM ET [[NDSA:Outreach Meeting Minutes 12-10-10]]

Future Meetings:

Regular Conference Calls the second Monday of each month at 3:00 p.m. EASTERN.

Next Call: Monday January 10, 2011. 
Call-in toll-free number (US/Canada): 866-469-3239 
Participant access code: 21408589

NDSA:Outreach Mission Action Team

2011-01-06T21:36:06Z

Daniel.cornwall:

Return to [[NDSA:Outreach Working Group]] Home

=== Description of Work ===

The “Mission” Action Team will explore the high-level mission that drives a digital preservation awareness campaign. What is the dominant message that the NDSA hopes to propagate regarding the preservation of digital information? Are different messages (or variations on a single message) necessary to reach different audiences?

New name and additional work description from 12/10/2010 Outreach meeting minutes:

'''Statement of Purpose Team''', chair Daniel Cornwall What is the overarching mission, goal and message of this campaign? How will the overarching message be sliced and diced to appeal to different audiences? How will we know when we have succeeded in fulfilling our mission? What overall and far-reaching changes in how digital preservation “operates” in homes, schools and libraries are possible?

===Action Team Members===

*'''LEADER:''' Daniel Cornwall, Alaska State Library (daniel.cornwall@alaska.gov)
*Pete Watters, Arizona State Library, Archives and Public Records, pwatters@lib.az.us
*Deborah Rossum, SCOLA, drossum@SCOLA.ORG

If you are interesting in joining this Action Team, please contact Daniel Cornwall to sign up.

===Ideas===

This section is a space for people to brainstorm about either what our message should be like or how to go about crafting it.

*Any message we put out should have some simple step our audience can take to improve preservation of their resources.
*We will likely need a slightly different message to each target audience.

===Resources===

[http://www.madetostick.com/ Made to Stick] - Companion website to book [http://alaskastatelibrary.worldcat.org/oclc/68786839 Made to Stick] about crafting compelling messages.

NDSA:Outreach Mission Action Team

2011-01-06T21:29:56Z

Daniel.cornwall: /* Ideas */

NDSA:Outreach Mission Action Team

2011-01-06T21:21:34Z

Daniel.cornwall:

NDSA:Outreach Mission Action Team

2011-01-06T21:13:50Z

Daniel.cornwall: Created page with 'Return to NDSA:Outreach Working Group Home === Description of Work === The “Mission” Action Team will explore the high-level mission that drives a digital preservation awar…'

NDSA:Outreach Working Group

2011-01-06T21:08:55Z

Daniel.cornwall: /* Current Scope of Work */

== Outreach Working Group Charter ==

[[NDSA:Media: OutreachWorkingGroupCharter_draft_final.doc‎ | Charter Document]] (Word Version, updated January 4, 2011). Note: the content of this charter document appears on this wiki and will be updated more frequently on the wiki. The Word doc will be updated when substantial changes are made and we need to share outside of the wiki.

[http://ndsa.ideascale.com/a/ideafactory.do?id=4760&mode=top&discussionFilter=byids&discussionID=11332 NDSA Outreach Working Group Ideascale]

== Current Members ==
A list of current members is posted here: [[NDSA:Outreach Working Group Members]].

== Statement of Purpose ==

The Outreach Working Group of the National Digital Stewardship Alliance will focus on building relationships with stakeholder communities and preparing and sharing digital preservation information resources. This includes: Identifying and assessing tools the NDSA community needs for communication; Identifying and promoting key digital preservation information resources; Defining opportunities for outreach within the NDSA and to the community beyond.

== Current Scope of Work ==

Identifying and promoting key digital preservation information resources:
*Clearinghouse of Digital Preservation Information
*Utilizing social media tools to spread the message

Defining opportunities for outreach within the NDSA and to the community beyond:
*Public Awareness Campaign
*Digital Preservation BarCamps
*Partner Recruitment
*Identifying Important Collections for Stewardship
*Outreach to Potential Information Stewards

Three Action Teams have been formed to structure this work:

The “[[NDSA:Outreach Mission Action Team | Mission]]” Action Team will explore the high-level mission that drives a digital preservation awareness campaign. What is the dominant message that the NDSA hopes to propagate regarding the preservation of digital information? Are different messages (or variations on a single message) necessary to reach different audiences?

The “Audience” Action Team will explore the different audiences for digital preservation information, working to paint a clearer picture of the issues facing each audience, and considering ways that the mission of the NDSA can be presented to each audience. Audiences include the general public, practitioners, funders, legislators, etc.

The “Outreach Resources” Action Team will look at existing outlets for disseminating information, concentrating on those that are already successfully providing information about digital preservation, but also exploring interesting, creative venues for spreading the message. Several excellent examples included partnering with storage device providers to get an “NDSA-approved” message included with each drive; targeting non-professional photographers by extending the dpBestFlow.org web site; etc. This could involve the creation of something like a “Contacts” database to keep track of potential outlets for future engagement such as the Ad Council and other non-profit marketing entities.

== Meeting Schedule and Minutes ==

Initial Conference Call, November 30, 2010 from 11:00 AM – 12:00 PM ET - [[NDSA:Outreach Meeting Minutes 11-30-10]]

Conference Call, Friday Dec. 10 at 4:00 PM - 4:30 PM ET [[NDSA:Outreach Meeting Minutes 12-10-10]]

Future Meetings:

Regular Conference Calls the second Monday of each month at 3:00 p.m. EASTERN.

Next Call: Monday January 10, 2011. 
Call-in toll-free number (US/Canada): 866-469-3239 
Participant access code: 21408589

NDSA:Outreach Working Group

2011-01-06T21:07:50Z

Daniel.cornwall: /* Current Scope of Work */

== Outreach Working Group Charter ==

[[NDSA:Media: OutreachWorkingGroupCharter_draft_final.doc‎ | Charter Document]] (Word Version, updated January 4, 2011). Note: the content of this charter document appears on this wiki and will be updated more frequently on the wiki. The Word doc will be updated when substantial changes are made and we need to share outside of the wiki.

[http://ndsa.ideascale.com/a/ideafactory.do?id=4760&mode=top&discussionFilter=byids&discussionID=11332 NDSA Outreach Working Group Ideascale]

== Current Members ==
A list of current members is posted here: [[NDSA:Outreach Working Group Members]].

== Statement of Purpose ==

The Outreach Working Group of the National Digital Stewardship Alliance will focus on building relationships with stakeholder communities and preparing and sharing digital preservation information resources. This includes: Identifying and assessing tools the NDSA community needs for communication; Identifying and promoting key digital preservation information resources; Defining opportunities for outreach within the NDSA and to the community beyond.

== Current Scope of Work ==

Identifying and promoting key digital preservation information resources:
*Clearinghouse of Digital Preservation Information
*Utilizing social media tools to spread the message

Defining opportunities for outreach within the NDSA and to the community beyond:
*Public Awareness Campaign
*Digital Preservation BarCamps
*Partner Recruitment
*Identifying Important Collections for Stewardship
*Outreach to Potential Information Stewards

Three Action Teams have been formed to structure this work:

The “[[NDSA:Outreach Mission Action Team:Mission]]” Action Team will explore the high-level mission that drives a digital preservation awareness campaign. What is the dominant message that the NDSA hopes to propagate regarding the preservation of digital information? Are different messages (or variations on a single message) necessary to reach different audiences?

The “Audience” Action Team will explore the different audiences for digital preservation information, working to paint a clearer picture of the issues facing each audience, and considering ways that the mission of the NDSA can be presented to each audience. Audiences include the general public, practitioners, funders, legislators, etc.

The “Outreach Resources” Action Team will look at existing outlets for disseminating information, concentrating on those that are already successfully providing information about digital preservation, but also exploring interesting, creative venues for spreading the message. Several excellent examples included partnering with storage device providers to get an “NDSA-approved” message included with each drive; targeting non-professional photographers by extending the dpBestFlow.org web site; etc. This could involve the creation of something like a “Contacts” database to keep track of potential outlets for future engagement such as the Ad Council and other non-profit marketing entities.

== Meeting Schedule and Minutes ==

Initial Conference Call, November 30, 2010 from 11:00 AM – 12:00 PM ET - [[NDSA:Outreach Meeting Minutes 11-30-10]]

Conference Call, Friday Dec. 10 at 4:00 PM - 4:30 PM ET [[NDSA:Outreach Meeting Minutes 12-10-10]]

Future Meetings:

Regular Conference Calls the second Monday of each month at 3:00 p.m. EASTERN.

Next Call: Monday January 10, 2011. 
Call-in toll-free number (US/Canada): 866-469-3239 
Participant access code: 21408589

NDSA:Tentative Work Plan for Content Registry

2011-01-06T18:50:47Z

Daniel.cornwall: Reformatted list.

Return to [[NDSA:Content Registry Action Team]]

The objective of this team is to "Develop or contribute to a registry of content already preserved by NDSA members."

Below is a outline format of how we might do this. Your comments and/or changes are practically begged for, as this is meant as a starting point and not my (Daniel's) effort at dictatorship.

# Develop a list of existing digitization/preservation registry projects and/or group hosting sites. Examples of such sites include: [http://registry.fdlp.gov GPO Federal Digitization Registry], [http://www.archive-it.org Archive-It], [http://icon.crl.edu/digitization.htm#US US Newspaper Digital projects], and [http://www.lockss.org/lockss/Publishers_and_Titles LOCKSS publishers and titles list]. I'm sure there are a number of other such lists and I hope we'll discover them together.
# Come up with a definition of what counts as "preserved" - On a server? TRAC certified? Self-reporting? Or?
# Map the [http://www.digitalpreservation.gov/ndsa current list of NDSA members] to the registries/group hosting sites we find.
# If any existing resource stands out as already listing content from NDSA members, focus efforts on posting to that registry, if feasible. OR
## Review the various registries and list out the best features and/or project metadata, then invesigate options for creating our own registry.
# Enter the publicly available data we have from NDSA preservation efforts into a registry established by 4 or 4a above.
# Once data entry is complete, invite NDSA members to examine their listings and add projects we've missed.

Each of the steps above involve other steps, but that is the broad outline. Does it make sense? if not, what does?

NDSA:Tentative Work Plan for Content Registry

2011-01-06T18:50:06Z

Daniel.cornwall:

Return to [[NDSA:Content Registry Action Team]]

The objective of this team is to "Develop or contribute to a registry of content already preserved by NDSA members."

Below is a outline format of how we might do this. Your comments and/or changes are practically begged for, as this is meant as a starting point and not my (Daniel's) effort at dictatorship.

#) Develop a list of existing digitization/preservation registry projects and/or group hosting sites. Examples of such sites include: [http://registry.fdlp.gov GPO Federal Digitization Registry], [http://www.archive-it.org Archive-It], [http://icon.crl.edu/digitization.htm#US US Newspaper Digital projects], and [http://www.lockss.org/lockss/Publishers_and_Titles LOCKSS publishers and titles list]. I'm sure there are a number of other such lists and I hope we'll discover them together.
#) Come up with a definition of what counts as "preserved" - On a server? TRAC certified? Self-reporting? Or?
#) Map the [http://www.digitalpreservation.gov/ndsa current list of NDSA members] to the registries/group hosting sites we find.
#) If any existing resource stands out as already listing content from NDSA members, focus efforts on posting to that registry, if feasible. OR
##) Review the various registries and list out the best features and/or project metadata, then invesigate options for creating our own registry.
#) Enter the publicly available data we have from NDSA preservation efforts into a registry established by 4 or 4a above.
#) Once data entry is complete, invite NDSA members to examine their listings and add projects we've missed.

Each of the steps above involve other steps, but that is the broad outline. Does it make sense? if not, what does?

NDSA:Tentative Work Plan for Content Registry

2011-01-06T18:39:45Z

Daniel.cornwall:

Return to [[NDSA:Content Registry Action Team]]

The objective of this team is to "Develop or contribute to a registry of content already preserved by NDSA members."

Below is a outline format of how we might do this. Your comments and/or changes are practically begged for, as this is meant as a starting point and not my (Daniel's) effort at dictatorship.

1) Develop a list of existing digitization/preservation registry projects and/or group hosting sites. Examples of such sites include: [http://registry.fdlp.gov GPO Federal Digitization Registry], [http://www.archive-it.org Archive-It], [http://icon.crl.edu/digitization.htm#US US Newspaper Digital projects], and [http://www.lockss.org/lockss/Publishers_and_Titles LOCKSS publishers and titles list]. I'm sure there are a number of other such lists and I hope we'll discover them together.
2) Come up with a definition of what counts as "preserved" - On a server? TRAC certified? Self-reporting? Or?
3) Map the [http://www.digitalpreservation.gov/ndsa current list of NDSA members] to the registries/group hosting sites we find.
4) If any existing resource stands out as already listing content from NDSA members, focus efforts on posting to that registry, if feasible. OR
4a) Review the various registries and list out the best features and/or project metadata, then invesigate options for creating our own registry.
5) Enter the publicly available data we have from NDSA preservation efforts into a registry established by 4 or 4a above.
6) Once data entry is complete, invite NDSA members to examine their listings and add projects we've missed.

Each of the steps above involve other steps, but that is the broad outline. Does it make sense? if not, what does?

NDSA:Tentative Work Plan for Content Registry

2011-01-06T18:26:29Z

Daniel.cornwall:

NDSA:Tentative Work Plan for Content Registry

2011-01-06T18:25:55Z

Daniel.cornwall: Created page with ' Return to NDSA:Content Registry Action Team The objective of this team is to "Develop or contribute to a registry of content already preserved by NDSA members." Below is a outl…'

NDSA:Content Registry Action Team

2011-01-06T18:18:45Z

Daniel.cornwall:

Return to [[NDSA:Content Working Group]] Home

==Content Registry Action Team (Group A)==

=== Description of Work ===
Develop or contribute to a registry of content already preserved by NDSA members.

*[[NDSA:Tentative Work Plan for Content Registry]]

===Action Team Members===

*'''LEADER:''' Daniel Cornwall, Alaska State Library (daniel.cornwall@alaska.gov)
*Rachel Howard, University of Louisville (rachel.howard@LOUISVILLE.EDU)
*Daniel Cornwall, Alaska State Library (daniel.cornwall@ALASKA.GOV)
*Kris Ogilvie, California State Library (kogilvie@LIBRARY.CA.GOV)
*Jennie Knies, University of Maryland (levjen@UMD.EDU)
*Abbie Grotke, Library of Congress (abgr@loc.gov)
*Trevor Owens, Library of Congress (trow@loc.gov)
*Arlene Weible, Oregon State Library (arlene.weible@state.or.us)
*Tim Baker, Maryland State Archives (timb@mdsa.net)

If you are interesting in joining this Action Team, please contact Daniel Cornwall to sign up.

NDSA:Daniel.cornwall

2011-01-04T21:42:12Z

Daniel.cornwall: Created page with 'Daniel Cornwall is the Head of Technical and Imaging Services for the Division of Libraries, Archives & Museums. He has a Masters in Library and Information Science from the Univ…'

Daniel Cornwall is the Head of Technical and Imaging Services for the Division of Libraries, Archives & Museums. He has a Masters in Library and Information Science from the University of Texas at Austin. For a mostly complete employment history, see http://www.linkedin.com/in/danielcornwall.

I am a member of the Content and Outreach working groups of NDSA. I can be reached by phone at 907-465-6332 and by e-mail at daniel.cornwall@alaska.gov.