DLF Wiki - User contributions [en]

NDSA:Outreach Resources

2011-05-26T17:56:03Z

Bajo: /* Resources */

Return to [[NDSA:Outreach Working Group]] Home

===Marketing Plans (both Library and Non-Library)===

[[File:Marketing_plan_handout.pdf‎ Building a Marketing Communication Plan Handout]]

[http://www.madetostick.com/ Made to Stick] - Companion website to book [http://alaskastatelibrary.worldcat.org/oclc/68786839 Made to Stick] about crafting compelling messages.

== Ad Council Activities ==

Any possible work with the Ad Council is only one possible path that the group might take. There are a number of advantages to working with the Ad Council, and even if a partnership with the Ad Council is never achieved, the work that leads to that can inform many other activities.

Carol Minton Morris and Butch Lazorchak held phone call with Kate Emmanuel of the Ad Council on [[NDSA:Ad Council Call Dec. 21, 2010 | Dec. 21, 2010]].

== Storage Vendors ==
There were several excellent ideas to engage storage vendors in putting "digital preservation" messages in the README files of their devices. Or other ways of engaging with the storage vendor industry. Some thoughts:
*Are there current initiatives with storage vendors by the digital preservation community?
*Are the storage industry events that the NDSA should participate in?
*Are the activities currently being practiced within the storage industry that the NDSA can leveraged to support digital preservation?
*2 of the HDD companies that sell into the professional audio environment have already offered to preinstall the PCA project metadata collection app (http://www.digitalpreservation.gov/partners/bms_chace/bms_chace.html)

== Process Map ==

In addition to gathering resources, this action team will work on developing a process map/timeline that will help develop phases and stages to guide progress.

== Social Media ==

Do we want an NDSA Facebook page? Twitter account? How to best distribute the NDSA message? What social media tools, services and processes does your institution utilize? Slideshare? Vimeo? Flickr?

This work can start already without establishing an NDSA-specific foothold in the market. Join the conversation on the [http://www.facebook.com/digitalpreservation NDIIPP Facebook page](anyone can post!). If you tweet, please include the [http://twitter.com/#!/search/%23ndsa hashtag #NDSA] when appropriate so that we can start building the NDSA brand on Twitter.

== Resources ==

Add your favorite digital preservation news articles, videos, etc.

National Calendar of Digital Preservation Courses: http://www.digitalpreservation.gov/education/courses/index.html

="Preservation-in-a-Box"=

'''Box 1, Resources for Workplace Digital Preservation''' (
We should concentrate our attention here on Box 1 and then adapt what we find for Box 2 below)

'''''Purpose''': ''This box of resources will be used to provide introductory-level education to those with little to no knowledge of digital preservation, but who may need a working knowledge of this area for digital preservation on the job or for training others on how to preserve digital resources.''

'''''Audience''': ''Library science students and educators; library, archive or other cultural heritage institution employees; others charged with preserving digital information as part of their jobs or for providing digital preservation training.''

'''Box Outline:'''
*Box contents
*How to Use the Resources in this Box. (to be written)
*Digital Preservation 101, including general info on the education background of digital preservation professionals (to be written)
*Glossary (we will aggregate from resources below)
*Subject-area Resources (videos, handouts, urls, photographs of archaic devices, slides, etc.) (collected from below)
*Marketing, Outreach and Event Guidance (to be written)

'''Box Subject Areas'''
*Overview
*Content Types (perhaps individual guidance for specific content types such as photographs, audio, video, electronic mail, personal documents and web archives)
*Digital object lifecycle (very briefly mention OAIS; "digital preservation at the source")
*Challenges to preserving digital information (hardware and software obsolescence, etc.)
*Digital Preservation Standards (perhaps a limit to 10 or so key standards? Going through too many standards could be confusing to newcomers)
*Digital Storage/Cloud Computing/Personal backup options
*Preservation Metadata
*Outreach Resources

'''Resource Subject Areas and Examples'''

*Glossary
**[http://www.dcc.ac.uk/digital-curation/glossary-terms Digital Curation Centre glossary ]
** [http://www.dpconline.org/advice/preservationhandbook/introduction/definitions-and-concepts Digital Preservation Coalition (DPC), definitions and concepts]
** [http://info.wgbh.org/upf/glossary.html Universal Preservation Format glossary]
**[Digital curation and preservation bibliography http://digital-scholarship.org/dcpb/dcpb.htm Bibliography for more resources]

*Overview
**[http://blogs.ukoln.ac.uk/jisc-beg-dig-pres/ JISC Beginner’s Guide to Digital Preservation]
** Webinar: [http://www.digitalpreservation.gov/news/2011/20110209event_ala_webinar.html ALA ALCTS webinar]
** Webinar: [http://www.webjunction.org/events/webinars/webinar-archives/-/articles/content/110494344 WebJunction webinar]
** Tutorial: [http://www.icpsr.umich.edu/dpm/dpm-eng/ Cornell/ICPSR Tutorial]
** Video: [http://www.digitalpreservation.gov/videos/personal_archiving/index.html NDIIPP: Why Digital Preservation is Important for You]
** Video: [http://www.digitalpreservation.gov/videos/digipres/index.html NDIIPP: Why Digital Preservation is Important for Everyone]

*Individual Content Resources
**Photographs
**Audio
**Video
**Electronic mail
**Personal documents
**Web archives
*** Video: [http://www.digitalpreservation.gov/videos/webarch09/index.html NDIIPP Web Archiving Video]

*Digital Object Lifecycle

*Challenges to Preserving Digital Information

*Digital Preservation Standards
** [http://www.nationalarchives.gov.uk/documents/selecting_file_formats.pdf Selecting file formats]

*Digital Storage/Cloud Computing/Personal backup options
**[http://www.youtube.com/watch?v=zlSYfZwUdD0 Acronis Backup and Recovery video]
**[[File:Final_DuraCl_trialacct.pdf=DuraCloud flier]]Flier about DuraCloud, hosted service and open technology from DuraSpace that makes it easy for organizations and end users to use cloud services.

*Preservation Metadata

*Outreach Resources
** Great list: [http://digitalpreservation.ncdcr.gov/links/social.html here]. We can provide a handout of "lists of lists" but it would also be good to provide very specific links and docs on how to do outreach.

'''Box 2, Resources to educate those preserving their personal digital information (save work on this until later)

'''Purpose:''' This box of resources can be used to educate those who have little to no knowledge of digital preservation, to help them with stewarding their own personal digital information.

'''Audience?:''' Members of the general public who may routinely create digital information for personal use.

'''Topics to be covered:'''
*Obsolescence
*Backups
*Preservation metadata (in brief?)
*Digital object lifecycle (general)

'''Resources:'''
*"How to use the resources in this box."
*Bookmarks, flyers and other promotional materials
*Contact list/ones to watch
**Local institutions and consortia who are doing digital preservation work - can we compile such a list?
**NDIIPP
*Standards (lower level)
*Specific materials from http://www.digitalpreservation.gov/you/ - to be named...
**Handouts and tutorials (Scanning Your Personal Collections, Transferring Photos from Camera to Computer, Media Durability)
*Beginning digital preservation slide deck(s)
*Videos - Team Digital Preservation [http://www.youtube.com/user/wepreserve]

=== News Articles ===

[http://www.latimes.com/news/nationworld/nation/wire/sns-ap-us-eternal-storage,0,7674016.story AP story on Chronicle of Life]

[http://www.nytimes.com/2011/01/09/magazine/09Immortality-t.html?_r=2 NYT article on the Digital Beyond]

[http://www.mercurynews.com/business-headlines/ci_16960749?nclick_check=1 San Jose Mercury News column]

[http://www.rollingstone.com/music/news/file-not-found-the-record-industrys-digital-storage-crisis-20101207 Rolling Stone “Record Industry’s Digital Storage Crisis”]

=== Personal Archiving ===

[http://www.digitalpreservation.gov/you/ Library of Congress - Personal Archiving: Preserving Your Digital Memories]

[http://www.hanselman.com/blog/ReviewingADecadeOfDigitalLifeTheSizeAndTheDirectionOfPersonalMedia.aspx One man’s experience with a growing digital photo library]

[http://mashable.com/2010/12/28/back-up-social-media/ Mashable tips on backing up social media]

[http://www.rollingstone.com/culture/blogs/gear-up/is-your-music-safe-five-tips-on-preserving-your-digital-collection-20101207 Rolling Stone sidebar “Five tips on Preserving Your Digital Collection”]

[http://lifehacker.com/5720731/resolved-keep-your-computer-safe-clean-and-backed-up-in-2011 Lifehacker computer backup tips]

[http://www.theatlantic.com/technology/archive/2010/11/taking-care-of-your-personal-archives/66425/ Atlantic “Taking Care of Your Personal Archives”]

=== Reports ===

[http://blogs.ukoln.ac.uk/jisc-beg-dig-pres/ JISC Beginner’s Guide to Digital Preservation]

=== Videos ===
[http://www.youtube.com/watch?v=zlSYfZwUdD0 Acronis Backup and Recovery video]

[http://www.digitalpreservation.gov/videos/personal_archiving/index.html Why Digital Preservation is Important for You]

Lots more LC videos at http://www.digitalpreservation.gov/videos/

=== Websites ===

[http://www.chronicleoflife.com/ “Chronicle of Life” (10MB for $10, TRAC)]

[http://www.thedigitalbeyond.com/ The Digital Beyond]

NDSA:Outreach Resources

2011-05-26T17:55:24Z

Bajo: /* Resources */

Return to [[NDSA:Outreach Working Group]] Home

===Marketing Plans (both Library and Non-Library)===

[[File:Marketing_plan_handout.pdf‎ Building a Marketing Communication Plan Handout]]

[http://www.madetostick.com/ Made to Stick] - Companion website to book [http://alaskastatelibrary.worldcat.org/oclc/68786839 Made to Stick] about crafting compelling messages.

== Ad Council Activities ==

Any possible work with the Ad Council is only one possible path that the group might take. There are a number of advantages to working with the Ad Council, and even if a partnership with the Ad Council is never achieved, the work that leads to that can inform many other activities.

Carol Minton Morris and Butch Lazorchak held phone call with Kate Emmanuel of the Ad Council on [[NDSA:Ad Council Call Dec. 21, 2010 | Dec. 21, 2010]].

== Storage Vendors ==
There were several excellent ideas to engage storage vendors in putting "digital preservation" messages in the README files of their devices. Or other ways of engaging with the storage vendor industry. Some thoughts:
*Are there current initiatives with storage vendors by the digital preservation community?
*Are the storage industry events that the NDSA should participate in?
*Are the activities currently being practiced within the storage industry that the NDSA can leveraged to support digital preservation?
*2 of the HDD companies that sell into the professional audio environment have already offered to preinstall the PCA project metadata collection app (http://www.digitalpreservation.gov/partners/bms_chace/bms_chace.html)

== Process Map ==

In addition to gathering resources, this action team will work on developing a process map/timeline that will help develop phases and stages to guide progress.

== Social Media ==

Do we want an NDSA Facebook page? Twitter account? How to best distribute the NDSA message? What social media tools, services and processes does your institution utilize? Slideshare? Vimeo? Flickr?

This work can start already without establishing an NDSA-specific foothold in the market. Join the conversation on the [http://www.facebook.com/digitalpreservation NDIIPP Facebook page](anyone can post!). If you tweet, please include the [http://twitter.com/#!/search/%23ndsa hashtag #NDSA] when appropriate so that we can start building the NDSA brand on Twitter.

== Resources ==

Add your favorite digital preservation news articles, videos, etc.

<A HREF="http://www.digitalpreservation.gov/education/courses/index.html">National Calendar of Digital Preservation Courses</A>

="Preservation-in-a-Box"=

'''Box 1, Resources for Workplace Digital Preservation''' (
We should concentrate our attention here on Box 1 and then adapt what we find for Box 2 below)

'''''Purpose''': ''This box of resources will be used to provide introductory-level education to those with little to no knowledge of digital preservation, but who may need a working knowledge of this area for digital preservation on the job or for training others on how to preserve digital resources.''

'''''Audience''': ''Library science students and educators; library, archive or other cultural heritage institution employees; others charged with preserving digital information as part of their jobs or for providing digital preservation training.''

'''Box Outline:'''
*Box contents
*How to Use the Resources in this Box. (to be written)
*Digital Preservation 101, including general info on the education background of digital preservation professionals (to be written)
*Glossary (we will aggregate from resources below)
*Subject-area Resources (videos, handouts, urls, photographs of archaic devices, slides, etc.) (collected from below)
*Marketing, Outreach and Event Guidance (to be written)

'''Box Subject Areas'''
*Overview
*Content Types (perhaps individual guidance for specific content types such as photographs, audio, video, electronic mail, personal documents and web archives)
*Digital object lifecycle (very briefly mention OAIS; "digital preservation at the source")
*Challenges to preserving digital information (hardware and software obsolescence, etc.)
*Digital Preservation Standards (perhaps a limit to 10 or so key standards? Going through too many standards could be confusing to newcomers)
*Digital Storage/Cloud Computing/Personal backup options
*Preservation Metadata
*Outreach Resources

'''Resource Subject Areas and Examples'''

*Glossary
**[http://www.dcc.ac.uk/digital-curation/glossary-terms Digital Curation Centre glossary ]
** [http://www.dpconline.org/advice/preservationhandbook/introduction/definitions-and-concepts Digital Preservation Coalition (DPC), definitions and concepts]
** [http://info.wgbh.org/upf/glossary.html Universal Preservation Format glossary]
**[Digital curation and preservation bibliography http://digital-scholarship.org/dcpb/dcpb.htm Bibliography for more resources]

*Overview
**[http://blogs.ukoln.ac.uk/jisc-beg-dig-pres/ JISC Beginner’s Guide to Digital Preservation]
** Webinar: [http://www.digitalpreservation.gov/news/2011/20110209event_ala_webinar.html ALA ALCTS webinar]
** Webinar: [http://www.webjunction.org/events/webinars/webinar-archives/-/articles/content/110494344 WebJunction webinar]
** Tutorial: [http://www.icpsr.umich.edu/dpm/dpm-eng/ Cornell/ICPSR Tutorial]
** Video: [http://www.digitalpreservation.gov/videos/personal_archiving/index.html NDIIPP: Why Digital Preservation is Important for You]
** Video: [http://www.digitalpreservation.gov/videos/digipres/index.html NDIIPP: Why Digital Preservation is Important for Everyone]

*Individual Content Resources
**Photographs
**Audio
**Video
**Electronic mail
**Personal documents
**Web archives
*** Video: [http://www.digitalpreservation.gov/videos/webarch09/index.html NDIIPP Web Archiving Video]

*Digital Object Lifecycle

*Challenges to Preserving Digital Information

*Digital Preservation Standards
** [http://www.nationalarchives.gov.uk/documents/selecting_file_formats.pdf Selecting file formats]

*Digital Storage/Cloud Computing/Personal backup options
**[http://www.youtube.com/watch?v=zlSYfZwUdD0 Acronis Backup and Recovery video]
**[[File:Final_DuraCl_trialacct.pdf=DuraCloud flier]]Flier about DuraCloud, hosted service and open technology from DuraSpace that makes it easy for organizations and end users to use cloud services.

*Preservation Metadata

*Outreach Resources
** Great list: [http://digitalpreservation.ncdcr.gov/links/social.html here]. We can provide a handout of "lists of lists" but it would also be good to provide very specific links and docs on how to do outreach.

'''Box 2, Resources to educate those preserving their personal digital information (save work on this until later)

'''Purpose:''' This box of resources can be used to educate those who have little to no knowledge of digital preservation, to help them with stewarding their own personal digital information.

'''Audience?:''' Members of the general public who may routinely create digital information for personal use.

'''Topics to be covered:'''
*Obsolescence
*Backups
*Preservation metadata (in brief?)
*Digital object lifecycle (general)

'''Resources:'''
*"How to use the resources in this box."
*Bookmarks, flyers and other promotional materials
*Contact list/ones to watch
**Local institutions and consortia who are doing digital preservation work - can we compile such a list?
**NDIIPP
*Standards (lower level)
*Specific materials from http://www.digitalpreservation.gov/you/ - to be named...
**Handouts and tutorials (Scanning Your Personal Collections, Transferring Photos from Camera to Computer, Media Durability)
*Beginning digital preservation slide deck(s)
*Videos - Team Digital Preservation [http://www.youtube.com/user/wepreserve]

=== News Articles ===

[http://www.latimes.com/news/nationworld/nation/wire/sns-ap-us-eternal-storage,0,7674016.story AP story on Chronicle of Life]

[http://www.nytimes.com/2011/01/09/magazine/09Immortality-t.html?_r=2 NYT article on the Digital Beyond]

[http://www.mercurynews.com/business-headlines/ci_16960749?nclick_check=1 San Jose Mercury News column]

[http://www.rollingstone.com/music/news/file-not-found-the-record-industrys-digital-storage-crisis-20101207 Rolling Stone “Record Industry’s Digital Storage Crisis”]

=== Personal Archiving ===

[http://www.digitalpreservation.gov/you/ Library of Congress - Personal Archiving: Preserving Your Digital Memories]

[http://www.hanselman.com/blog/ReviewingADecadeOfDigitalLifeTheSizeAndTheDirectionOfPersonalMedia.aspx One man’s experience with a growing digital photo library]

[http://mashable.com/2010/12/28/back-up-social-media/ Mashable tips on backing up social media]

[http://www.rollingstone.com/culture/blogs/gear-up/is-your-music-safe-five-tips-on-preserving-your-digital-collection-20101207 Rolling Stone sidebar “Five tips on Preserving Your Digital Collection”]

[http://lifehacker.com/5720731/resolved-keep-your-computer-safe-clean-and-backed-up-in-2011 Lifehacker computer backup tips]

[http://www.theatlantic.com/technology/archive/2010/11/taking-care-of-your-personal-archives/66425/ Atlantic “Taking Care of Your Personal Archives”]

=== Reports ===

[http://blogs.ukoln.ac.uk/jisc-beg-dig-pres/ JISC Beginner’s Guide to Digital Preservation]

=== Videos ===
[http://www.youtube.com/watch?v=zlSYfZwUdD0 Acronis Backup and Recovery video]

[http://www.digitalpreservation.gov/videos/personal_archiving/index.html Why Digital Preservation is Important for You]

Lots more LC videos at http://www.digitalpreservation.gov/videos/

=== Websites ===

[http://www.chronicleoflife.com/ “Chronicle of Life” (10MB for $10, TRAC)]

[http://www.thedigitalbeyond.com/ The Digital Beyond]

NDSA:“Audience”

2011-02-14T21:20:59Z

Bajo: /* Who/What are the audiences for digital preservation actions? */

Return to [[NDSA:Outreach Working Group]] Home

===Audience Action Team Members===

Carol Minton Morris cmmorris@duraspace.org

Jaime Stoltenberg jstoltenberg@wisc.edu

name

===Who/What are the audiences for digital preservation actions?===

Might be useful to bring in consumer marketing demographics such as [http://www.experian.com/small-business/geodemographic-segmentation-mailing-lists.jsp Experian's Lifestyle Consumer Mosaic].

Another way to look at it is who makes the "preserving" decisions in a household/organization. 

"Household" implying "consumer-level." Could further split into "memory responsibility" vs. "technical responsibility" (could also do this in organizations). For better or worse, this split is often gender-based, with the "man" taking on the "technical responsibility" and the "woman" taking on the "memory responsibility."

Do we target only those with "memory responsibility"? Is there a different message for those with "technical responsibility"? And if there is a gender-based split, how does that effect the way we shape the message?

Consumer vs. Professional? What about [[NDSA:http://en.wikipedia.org/wiki/Prosumer pro-sumer]]?

OR, what if we approached this from the perspective of 'what' is being preserved vs. 'who' is doing the preserving? Can we try to define who our audience(s) are that way? I think we all realize we must focus on the most general of audiences for a large 'all-encompassing' ad campaign. Can we define a common thread across both "memory" and "technical" responsibilities to focus on? I.e. there were some great examples given in a few of the calls related to iPhone photos and other personal items like electronic letters (i.e. email correspondence, fb messages, etc.). Perhaps we can use the 'things to be preserved' to relate to both the consumer and professional realms. To be effective we must say something to our audience that directly points to some process in their daily life that happens digitally and has meaning for them.

LC's Digital Preservation Outreach and Education (DPOE) initiative has identified audiences for digital preservation training. This might be helpful when considering audiences for outreach [[NDSA:http://digitalpreservation.gov/education/]]

NDSA:Outreach Mission Action Team

2011-02-14T20:41:02Z

Bajo: /* Ideas */

Return to [[NDSA:Outreach Working Group]] Home

=== Description of Work ===

The “Statement of Purpose” Action Team will explore the high-level mission that drives a digital preservation awareness campaign. What is the dominant message that the NDSA hopes to propagate regarding the preservation of digital information? Are different messages (or variations on a single message) necessary to reach different audiences?

New name and additional work description from 12/10/2010 Outreach meeting minutes:

'''Statement of Purpose Team''', What is the overarching mission, goal and message of this campaign? How will the overarching message be sliced and diced to appeal to different audiences? How will we know when we have succeeded in fulfilling our mission? What overall and far-reaching changes in how digital preservation “operates” in homes, schools and libraries are possible?

===Action Team Members===

*'''LEADER:''' Daniel Cornwall, Alaska State Library (daniel.cornwall@alaska.gov)
*Pete Watters, Arizona State Library, Archives and Public Records, pwatters@lib.az.us
*Deborah Rossum, SCOLA, drossum@SCOLA.ORG
*Butch Lazorchak, Library of Congress, wlaz@loc.gov
*Carol Minton Morris, DuraSpace, cmmorris@duraspace.org

If you are interesting in joining this Action Team, please contact Daniel Cornwall to sign up.

==Short List Ideas==

*Saving today for tomorrow

===Ideas===
This section is a space for people to brainstorm about either what our message should be like or how to go about crafting it.

*Save your memories. Share your memories.

''NOTE: The following messages with some associated suggestions for visual representations were gathered from Outreach IdeaScale web site contributions.''

*The Dead Sea thumb drives?

--Image of two thumb drives

*What if Benjamin Franklin’s hard drive had crashed?

--Image of Ben looking inconsolably at a “blue screen of death”

*Saving today for tomorrow

*A classical loss?

--Image of well-used cassette tape with hand-written label “Beethoven’s 10th”

*Saving today for tomorrow

*Bits get bitten. Preserve.

*Have you checked your old discs lately?

*Digital memories. Here today, gone tomorrow?

*Don't let a new digital dark age plague you.

*I'll just open this ... DOH! It's GONE!

*Don't forget
--can see a kind of digital-looking re-make of the classic string-on-a-finger icon with this one

*What's your back-up plan?

*Bits are not forever.

*Preserving today for tomorrow.

NOTES:
*Any message we put out should have some simple step our audience can take to improve preservation of their resources.
*We will likely need a slightly different message to each target audience.
*It might be better for the message to reflect future gain (you'll be able to have "this" if you act) than future loss (you'll lose "this" if you don't act).
*That said, objects now known to be lost (say, organizations' first websites circa 1992-94) might be effective examples of what's at stake.
*Maybe it's just because I'm paying attention now, but I'm seeing a lot of buzz on personal digital preservation, mostly from LC. Should we distill these tweets, articles, web pages to discern their common message?

===Digital Preservation Drivers===

[[NDSA:Digital Preservation Drivers]]

(Moved the drivers to their own page)

===Digital Preservation Definitions===

[[NDSA:Digital Preservation Definitions]]
(Please add your favorite definitions!)

===Applying the Definitions to the Drivers===
The idea here is that we would examine the digital preservation drivers and couch our range of definitions in the language of each of the drivers. For example, the driver "Rescue" brings to mind the positive feelings that folks feel about first responders and medical professionals. Let's keep that in mind and experiment with reframing our definitions so that they are couched in the language used by other communities, such as first responders (http://www.magicvalley.com/lifestyles/announcements/article_5c53c905-3f23-58c8-98a6-ef797ebf9d98.html) or medical professionals (http://www.valuemd.com/st-georges-university-school-medicine/3860-what-your-motivation-becoming-doctor.html) to talk about our own work.

===Metaphors===

"Next they find a metaphor that connects the motivation to the end goal and develop scenarios to help them create meaning." - Bill Moggridge, Designing Interactions, pg. 130

"Smartening up" not "dumbing down."

Not "honing," --> "clarifying."

===Actions===

If we are successful in getting our message across to people, what do we want them to do?

Nothing 
Riot 
Think about the issue 
Call our toll-free hotline 
Learn more 
Actively preserve something 
Reorganize their hard drive 
Buy a product 
Give money 
Share with their social network 

===Resources===

Moved to [[NDSA:Outreach Resources]] Action Team page.